Explore insights, solutions, and best practices of an effective category management strategy.

An effective category management strategy can help you:

  • Increase sales
  • Reduce out-of-stocks
  • Deliver new and exciting products

But what makes a category management strategy effective? Join a panel of experienced category management leaders from Circle K, Maverik and Newcomb Oil for a free webinar on Tuesday, June 8 at 2:00 pm EST and find out!

During the webinar, the panelists will share real-world insights, solutions, and best practices to help you effectively navigate your category management strategy.

You Will Learn:

  • How to best utilize store and shelf space to optimize your assortments
  • How to accurately measure price and promotion effectiveness
  • How to fully leverage your loyalty program data, promotions, communication, and branding


  • Kim James, Head of Global Center of Excellence, Merchandising and Marketing, Circle K
  • Lindy Smith, Senior Category Director, Maverik
  • Tim Young, Category Marketing Manager, Newcomb Oil Company, LLC


  • Lucia Crater, Executive Vice President, Sales & Business Development, Impact 21

The panelists will share how you can utilize data and technology to intimately know your business and customers so you can:

  • Create new metrics to drive performance
  • Collaborate with suppliers on innovative solutions
  • Empower your teams to drive results

Register for the free webinar today to secure your spot in “Looking Through a New Lens at Convenience Category Management” on Tuesday, June 8 at 2:00 pm EST.