Keep on Fueling Your Customers’ Success
With demand for petroleum products shifting toward more environmentally friendly alternatives, cost volatility, and supply chain disruptions continuing to challenge business leaders, there’s never been a more important time for energy producers, distributors, and retailers to commit to understanding what customers need and want today and in the future.
Customer-centricity keeps you focused on the right business choices for long-term relevancy and profitability.
Staying in tune with what, when, where, and how customers want to be served is critical to capturing or protecting share of market. It ensures you can adapt to shifting consumer demand in a dynamic industry and helps you invest your resources where they will have the greatest return.
With Impact 21’s customer-first business transformation approach, you will:
Capture and analyze meaningful insights into industry trends, the regulatory roadmap, customer sentiment, and supply chain challenges.
Create cross-functional business and technology alignment around your customers to better serve their evolving needs along with change management for the organization.
Identify gaps in your customer offer and build strategies to mitigate risk.
Lower cost to serve through strategies that can include better organization design, shared services, business process improvement, and automation.
Success Story: Fuel Optimization for a Leading C-Store Chain
Learn more about our practices:
Business & Technology Alignment
Align Business Functions Around a Common Roadmap to Drive Profitability
In growing and complex businesses, it’s easy for different departments to develop competing priorities and ultimately work against instead of with each other. But retailers that put customers at the center of their universe create a shared focus for the entire organization to rally around. See how customer centricity unites people, systems, processes, and data to deliver a unified customer experience that ensures sustainable and profitable growth.
Technology & Innovation
Maximize Technology to Drive Business and Delight Customers
Modern retailers are more dependent on IT strategy and solutions than ever. As customer experience differentiator, efficiency driver, and conduit for business intelligence, technology fills multiple critical rolls. And it takes a solution-neutral approach to ensure you are building, buying, and optimizing the right business systems to gain an edge in each area.
Category Management & Foodservice
Sell What Makes You Invaluable
You put products on your shelves not just to make sales, but also to make connections. Your category management strategy, merchandising approach, and fresh food programs are some of your most valuable tools you have for delighting your customers and differentiating your brand. Learn how to keep customers coming in and coming back, and how to optimize your sales performance and profits in the process.
Customer Strategy & Experience
Connect More Deeply and More Profitably with More Customers
Marketing initiatives and loyalty programs are essential tools for demonstrating your insight into your customers’ wants and needs. By taking a holistic approach to digital customer marketing that begins with better data and ensures consistency across touchpoints, you create relevant, authentic messaging and offers that build your brand and boost your sales. And you invite customers to engage in more meaningful ways across channels.
Keep Your Business Transformation on Track
When you’re short on people, bandwidth, and/or skills, advancing customer-centric strategy can feel like an impossible task. Impact 21 makes it easy to stay focused on what matters by streamlining and simplifying access to the right human resources. From leadership, to IT, to day-to-day operations, our staff augmentation services deliver the expertise you need to get your critical work done.
Impact 21 helps leading energy producers and wholesalers remain invaluable to customers.
Lexington, KY, August 30, 2023 – Impact 21, a consulting firm that enables the specialty retail, convenience, and energy channels […]
Chief Information Officer of Impact 21, Gabe Olives brings his industry expertise in technology, fuel management, legislative affairs, POS/BOS, and […]