
Success Story
Loyalty & Payments for Regional Convenience Retailer
Client
Regional Convenience Retailer
Client Challenges
- Regional, multi-branded, convenience store operator considered implementing a loyalty program to combat competitive pressure from grocery stores and large c-store competitor
Solutions Delivered
- Provided project management expertise for all aspects of both “club” loyalty and payments rewards program
- Selected loyalty and payments solutions
- Developed program elements, budgeting, scorecards/metrics, reporting requirements
- Tested and coordinated activities with major fuel brands and Point of Sale (POS) provider
- Developed implementation plan
- Provided loyalty metrics analysis & reporting and managed customer support desk
Business Impact
- Reduction in credit card fees by implementing Automated Clearing House (ACH) payment option tied to loyalty
- Significant increase in fuel gallons through ACH payment program
- Over 1 million loyalty users
- Ability to add other elements to the program, which has recently been done
- Impact 21 selected as Supplier of the Year by retailer for work on the loyalty program
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