Stay in Sync with Customer Demands
In specialty retail, the idea of a “new normal” is a highly elusive concept. Just when you think you know what customers want, shopping patterns shift again, making it increasingly difficult to adapt.
Advance your unified commerce approach to deepen customer connections and inform better decisions.
No matter how dynamic the retail environment is, the more you hone in on the people you serve, the better you can anticipate customers’ evolving preferences, keep your offerings relevant, and ensure a clear path to continued profitable growth. Regardless of what or how often everything else changes, customer-centricity is the key to consistently and cost-effectively delivering seamless, in-demand experiences that build customer allegiance to your brand.
With Impact 21’s customer-first business transformation approach, you will:
Generate meaningful and actionable insights from customer data.
Strike the ideal balance of in-store and e-commerce infrastructure to drive profitability and growth.
Invest strategically in digital transformation and retail automation that better positions your business and brand to delight your customers.
Improve processes and operations to efficiently meet customer need while controlling costs.
Optimize digital customer marketing efforts and budget.
Learn more about our practices:
Business & Technology Alignment
Align Business Functions Around a Common Roadmap to Drive Profitability
In growing and complex businesses, it’s easy for different departments to develop competing priorities and ultimately work against instead of with each other. But retailers that put customers at the center of their universe create a shared focus for the entire organization to rally around. See how customer centricity unites people, systems, processes, and data to deliver a unified customer experience that ensures sustainable and profitable growth.
Technology & Innovation
Maximize Technology to Drive Business and Delight Customers
Modern retailers are more dependent on IT strategy and solutions than ever. As customer experience differentiator, efficiency driver, and conduit for business intelligence, technology fills multiple critical rolls. And it takes a solution-neutral approach to ensure you are building, buying, and optimizing the right business systems to gain an edge in each area.
Category Management & Foodservice
Sell What Makes You Invaluable
You put products on your shelves not just to make sales, but also to make connections. Your category management strategy, merchandising approach, and fresh food programs are some of your most valuable tools you have for delighting your customers and differentiating your brand. Learn how to keep customers coming in and coming back, and how to optimize your sales performance and profits in the process.
Digital Customer Marketing
Connect More Deeply and More Profitably with More Customers
Marketing initiatives and loyalty programs are essential tools for demonstrating your insight into your customers’ wants and needs. By taking a holistic approach to digital customer marketing that begins with better data and ensures consistency across touchpoints, you create relevant, authentic messaging and offers that build your brand and boost your sales. And you invite customers to engage in more meaningful ways across channels.
Keep Your Business Transformation on Track
When you’re short on people, bandwidth, and/or skills, advancing customer-centric strategy can feel like an impossible task. Impact 21 makes it easy to stay focused on what matters by streamlining and simplifying access to the right human resources. From leadership, to IT, to day-to-day operations, our staff augmentation services deliver the expertise you need to get your critical work done.
Impact 21 helps leading specialty retail players evolve with market dynamics.
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