Define your place in the EV evolution
Ready or not, the adoption rate for Electric Vehicles (EV’s include hydrogen) has accelerated even faster than experts previously predicted. Considering the increase in regulatory policies and government incentives coupled with new commitments from all major original equipment manufacturers (OEMs) to produce affordable EV’s and expand infrastructure, it’s only going to get faster still.
Keep pace by proactively advancing your own EV strategy and tactics.
Convenience retailers can’t afford to be idle. Whether you are ready to deploy or just determining where best to start your EV journey, the key is to determine where your unique organization can best, and most profitability, fit into the transition. This will keep you moving confidently toward your future with the right end-to-end charging approach.
With the Impact 21 approach to Electric Vehicles, you will:
Thoroughly understand the state of the EV transition and what the implications are for the convenience retail industry and your business specifically.
Determine your organization’s state of readiness to go down the EV path and where and how this fits within your organization’s fuel, and overall, strategies.
Collect the right data and perform meaningful analysis to better understand the consumer, the journeys they take, and their wants and needs.
Understand the potential ROI on different EV charger models and deployment strategies.
Execute your EV strategy in a way that builds on existing brand loyalty, promotes cross-shop with your current mix, and supports and improves digital customer marketing programs.
How We Help
EV Industry Education
Get Up to Speed on the EV Revolution
Before you can develop the right EV strategy for your business, you need a big picture view of the wholistic industry landscape, from the demand drivers to the pros and cons of different business and charger deployment models. The Impact 21 two-part EV education series is an efficient way to dive deep into the most critical considerations and prepare your executives to take the right next steps in your EV journey.
EV Readiness Assessment
Launch Your EV Journey with Confidence
Your EV strategy is in development, or is about to start being developed. But just how solid is it? The Impact 21 EV Readiness Assessment is specifically designed to help you kick the tires and understand the strengths and weaknesses of your approach including how it compares to your industry peers. With your EV readiness score and expert go-forward recommendations, you can go to market with confidence.
EV Charging Model Assessment
Choose a Charger Deployment Model Aligned with Your Strategy, Risk Appetite, and Market Conditions
Selecting the right EV charger deployment model is one of the most critical keys to your ultimate success in the EV revolution. By carefully considering the risks, rewards, challenges, and opportunities of each of the major models including branding and economic considerations, you can choose the model that will help you realize your goals and objectives more quickly and more fully.
Data & Analytics
Gain Deeper Insights to Drive Successful Execution
Analyze consumer behavior data, rank potential EV charging locations, and forecast utilization and economic impact. In-depth analysis informs key strategic decisions and positions your business to turn its EV and alternative fuel strategy into tangible business results.
Impact 21 EV expert, Anila Siraj, shares her perspective on factors that will influence the future of EV. As […]
With electric vehicle adoption accelerating faster than expected, convenience retailers need to begin thinking through their EV strategies sooner rather […]