Rob Gallo

Chief Strategy Officer & Chief Marketing Officer

Rob Gallo is well suited for his roles as Chief Marketing Officer & Chief Strategy Officer with his knack for connecting the dots and finding better paths to reaching goals. He has more than 20 years’ experience in doing just that — as a trusted strategist driving real business results for the world’s biggest brands. At Impact 21, Rob guides the overall marketing strategy for the firm, working closely with clients including retailers, consumer goods companies and technology providers.

Rob’s focus has been on consumer-driven strategy and he uses that experience to lead a wide range of strategic engagements including business outlook, performance improvement, innovation, and growth strategy engagements across retail channels. He helps suppliers and retailers identify viable growth opportunities and provides diagnostic analysis. Within the petroleum and convenience channel, Rob directs performance improvement, business process, competitive and landscape assessments, and market entry strategies. Rob is frequently asked to share his knowledge in trade publications and as a guest presenter/speaker for organizations like NACS, Convenience Retailing University (CRU), and the National Advisory Group (NAG).

Rob’s expertise is not limited to the petroleum and convenience channel. After all, his first job was a bagger for Big Bear grocery store. Rob’s experience has gone well beyond his bagging days and now encompasses multiple fast-moving consumer goods channels including grocery, supercenters and warehouse clubs. He also gained extensive experience leading large-scale strategy projects for specialty apparel and softgoods retailers. He has worked with suppliers servicing most retail channels in the areas of growth strategy, market entry, category management and shopper insights. Prior to Impact 21, he held senior positions at Chute Gerdeman, Kantar Retail, Retail Forward, and the Management Horizons Division of Price Waterhouse.

Rob has lent his expertise to clients including 7-Eleven, Altria, Ascena Retail Group, Belk, Bloomingdale’s, Casey’s General Stores, Coca-Cola, Diageo, Express, L Brands, NCR, Pepsico, Sam’s Club, Sunoco, The Home Depot, Toshiba, TravelCenters of America Tyson, and Walmart.

Born in Philadelphia but raised in Ohio, Rob attended The Ohio State University where he earned his bachelor’s degree in marketing. He applies his know-how to the natural soap company, Elemental Blue, owned and operated in partnership with his wife. Rob is still able to find time to play and enjoys bicycling, fitness, fishing, the outdoors, traveling, and spending time with his family. He makes it a priority to support multiple charities that have affected his friends and family.