Jackie Maxwell

Business Transformation Manager

Jackie Maxwell, Principal Consultant with Impact 21, has spent her entire 34-year career in the petroleum and convenience industry. She most recently served as Vice President for MFA Oil Company in Columbia, Missouri and was responsible for the convenience store division, consisting of 77 Break Time convenience stores. In addition to her work at MFA Oil, Jackie has been active in Study Groups for the past 9 years, serving as President of her study group.

As Principal Consultant with Impact 21, Jackie has supported numerous accounting, back-office, POS and LMS implementations as well as multiple foodservice programs. She has provided training for several Impact 21 clients at District Manager and Store Manager levels on how to use and leverage new back-office, POS, and analytics solutions. She has also worked on numerous technology sourcing and implementation projects at Impact 21.

Jackie has broad and comprehensive experience in selecting, developing, and managing convenience stores in a variety of functions. In her leadership positions within MFA Oil, she developed strategic plans, managed site selection and property development, directed multi-million-dollar capital investments, managed contract negotiations, and directed budgeting and financial reporting and review. She also has extensive experience in operations, marketing, merchandising, technology implementation and vendor relations at MFA Oil.

Jackie has a passion for seeking out technology solutions to solve business challenges with an emphasis on visibility and accountability. She has been involved in piloting and implementing numerous technology solutions such as store accounting, POS, cloud-based team collaboration, grocery integrations and e-learning solutions. Jackie has extensive experience in building teams and practices “HEART” Leadership (Honesty, Efficiency, Attitude, Respect and Teamwork).

In addition to her work with Impact 21, Jackie and her husband, Marty, own and operate a family farm in Missouri and have been married for 34 years.