Energy
Keep on Fueling Your Customers’ Success
With demand for petroleum products shifting toward more environmentally friendly alternatives, cost volatility, and supply chain disruptions continuing to challenge business leaders, there’s never been a more important time for energy producers, distributors, and retailers to commit to understanding what customers need and want today and in the future.
Customer-centricity keeps you focused on the right business choices for long-term relevancy and profitability.
Staying in tune with what, when, where, and how customers want to be served is critical to capturing or protecting share of market. It ensures you can adapt to shifting consumer demand in a dynamic industry and helps you invest your resources where they will have the greatest return.
With Impact 21’s customer-first business transformation approach, you will:
Capture and analyze meaningful insights into industry trends, the regulatory roadmap, customer sentiment, and supply chain challenges.
Create cross-functional business and technology alignment around your customers to better serve their evolving needs along with change management for the organization.
Identify gaps in your customer offer and build strategies to mitigate risk.
Lower cost to serve through strategies that can include better organization design, shared services, business process improvement, and automation.
Success Story: Fuel Optimization for a Leading C-Store Chain
Learn more about our practices:
Business & Technology Alignment
Align Business Functions Around a Common Roadmap to Drive Profitability
In growing and complex businesses, it’s easy for different departments to develop competing priorities and ultimately work against instead of with each other. But retailers that put customers at the center of their universe create a shared focus for the entire organization to rally around. See how customer centricity unites people, systems, processes, and data to deliver a unified customer experience that ensures sustainable and profitable growth.
Learn More About Our Business & Technology Alignment Practice
Technology & Innovation
Maximize Technology to Drive Business and Delight Customers
Modern retailers are more dependent on IT strategy and solutions than ever. As customer experience differentiator, efficiency driver, and conduit for business intelligence, technology fills multiple critical rolls. And it takes a solution-neutral approach to ensure you are building, buying, and optimizing the right business systems to gain an edge in each area.
Business Analytics & Solutions
Become a Data-Driven Organization Positioned to Evolve with Your Customers’ Needs
The best approach to business analytics marries strong data governance with streamlined access to key information that empowers stakeholders to quickly and confidently identify and prioritize their business and customer needs. It begins with the right data foundation and solutions that scale and improve over time so organizations can continuously enhance their ability to know and serve their customers better every day.
Learn More About Our Business Analytics & Solutions Practice
Customer Strategy & Experience
Connect More Deeply and More Profitably with More Customers
Marketing initiatives and loyalty programs are essential tools for demonstrating your insight into your customers’ wants and needs. By taking a holistic approach to digital customer marketing that begins with better data and ensures consistency across touchpoints, you create relevant, authentic messaging and offers that build your brand and boost your sales. And you invite customers to engage in more meaningful ways across channels.
Learn More About Our Customer Strategy & Experience Practice
Category Management & Foodservice
Sell What Makes You Invaluable
You put products on your shelves not just to make sales, but also to make connections. Your category management strategy, merchandising approach, and fresh food programs are some of your most valuable tools you have for delighting your customers and differentiating your brand. Learn how to keep customers coming in and coming back, and how to optimize your sales performance and profits in the process.
Learn More About Our Category Management & Foodservice Practice
EV & Alternative Fuels
Define Your Place in the EV Evolution
Ready or not, the adoption rate for Electric Vehicles (EVs) and alternative fuels has accelerated even faster than experts previously predicted. Considering the changes in regulatory policies and increases in government incentives, coupled with new commitments from all major original equipment manufacturers (OEMs) to produce affordable EVs and expand infrastructure, it’s only going to move even faster. While the current industry focus is mainly on EVs, our strategies and viewpoints also encompass other electricity-based alternative fuels such as hydrogen.
Wholesale Fuels & Logistics
Master the Art and Science of Fuel Distribution with the Right Blend of Strategy and Technology
Keeping your own business profitable while maintaining your position as a valuable partner is a balancing act few wholesalers can manage without the right business alignment and supporting technologies. Through a customer-centric, data-driven approach to fuel procurement, distribution, invoicing, and reconciliation, you can effectively drive revenue and profitability with solutions that make you a better partner, a better vendor, and a better wholesaler overall.
Impact 21 helps leading energy producers and wholesalers remain invaluable to customers.
Impact 21 Makes Strategic Investment in Energy’s Future
Lexington, KY, August 30, 2023 – Impact 21, a consulting firm that enables the specialty retail, convenience, and energy channels […]
Gabe Olives Of Impact 21 Joins The Transportation Energy Institute Board Of Advisors
Chief Information Officer of Impact 21, Gabe Olives brings his industry expertise in technology, fuel management, legislative affairs, POS/BOS, and […]
Areas Of Focus For The New Year
This article, authored by Impact 21’s Tom Newbould, originally appeared in the January 2022 edition of CSP Magazine “The wild ride we’ve been on […]
Opportunities for Impact Are
Everywhere. Let’s Get Started.
Contact us to learn more about how we can help.
