Lisa Biggs

Co-Owner, President & Chief Executive Officer

Strategic Planning, Business Alignment, Organizational Alignment, Acquisition Integration, Retail Automation, Learning & Development, Foodservice, Supply Chain, Price Management

Lisa Biggs’ passion for operational excellence, along with her 30+ years of practical and technical experience in the petroleum, convenience, and retail industries, has served her team and clients well. As Co-owner, President, and CEO of Impact 21, Lisa works with retailers, suppliers, manufacturers, and solution providers to build business infrastructure and leverage returns on investment for corporate and store level technologies. She leads Impact 21’s strategy to deliver on its focused services and solutions, while increasing global reach with new and existing clients.

With disciplines in strategic planning and organizational alignment, Lisa leads large scale business technology deployments and acquisition integration for Impact 21 – with a focus on convenience retail and fuel, refining, & logistics. She also leads projects involving major supply chain, inventory optimization, and foodservice strategies and deployments. She drives foodservice initiatives from strategy to deployment, piloting new concepts, packaging, merchandising, marketing, and safety programs. Through her expertise in retail automation, inventory, and price management, Lisa manages strategic alliances and advanced enterprise integrations for retail, fuel, foodservice, workforce management, learning management, and wholesale solutions.

Prior to forming Impact 21, Lisa served at Speedway SuperAmerica, LLC, a joint venture between Marathon Oil and Ashland, Inc. and previously with SuperAmerica Group, a division of Ashland Inc. She was responsible for corporate and store merchandise management systems and led inventory management and automation initiatives. Lisa held a variety of special assignments during the joint venture for process and systems integration. She holds a Bachelor of Business Administration degree in Marketing from Eastern Kentucky University.

As a distinguished expert in the industry, Lisa maintains a strong focus on learning and development. She is a frequent contributor, facilitator, and speaker for NACS and other industry trade organizations and publications. Lisa served on the board of Conexxus/PCATS for 6 years and previously on NACS Technology Standards committees since 1996. In honor of her many years of commitment to industry standards and process improvements, Lisa was inducted into the Conexxus Hall of Fame in 2018.

Family first is a core value for both Impact 21 and for Lisa personally. Coming from a large extended family and having three grown sons and grandchildren of her own, Lisa cherishes her family time. She has always had a passion for helping children. She is active in her church’s children’s ministry and co-founded a non-profit organization, Hopes and Dreams, which provides assistance and activities for children and adults with special needs throughout several counties in Kentucky.