Bill Hanifin

Senior Principal Consultant

Strategic Marketing, Payment Systems, Marketing Technology 

Bill Hanifin is a Certified Loyalty Marketing Professional (CLMP), with 20+ years designing, operating & evaluating customer loyalty and data-driven marketing programs on behalf of leading organizations around the world. Through his experiences, he has developed a unique perspective and brings value to clients focusing on the intersection of loyalty marketing, payment systems, and marketing technology.

Bill has led several large customer analytics projects and customer engagement strategies. His Customer Analytics work includes data management, loyalty program diagnostics, reporting/scorecards, and financial model development for program management. His strategic marketing work has included the creation and implementation of loyalty and customer engagement programs in multiple channels. Bill has successfully executed customer strategies throughout North America & Latin American markets as well as in the EU and Asia Pacific regions.

Bill’s client list included notable brands in every customer facing vertical market; airline, banking, all segments of retail (specialty, DTC, big box), entertainment, convenience and fuel, B2B. Notable clients include; Aeroplan, American Express, ArcLight Cinemas, Bright Horizons Family Solutions, Caribbean Airlines, Circle K, Emerson Ecologics, ExxonMobil, FIS Global, JM Family & Associates, La Quinta Hotels, Lucky Brands, Maverik Convenience Stores, MasterCard, Metropolitan Museum of Art, Phillips 66, Redbox, 7-Eleven, Scotiabank, and Visa.

Bill also serves as CEO of the Wise Marketer Group, publishers of TheWiseMarketer.com and operators of the Loyalty Academy, an educational program for business people seeking professional certification in Customer Loyalty Marketing. His personal views on Customer Engagement and Loyalty have been published on LoyaltyTruth.com since 2006.

Bill is a devoted family guy and enjoys spending time with his wife and three children in many outdoor activities as well as a quiet night watching a movie. He finds renewal and inspiration through his love of endurance sports. Bill is a 2x Ironman finisher and has been participating in open water swims and mountain century rides for the past 20 years.