Anila Siraj

Practice Lead - EV and Alternative Fuels

EV Strategy, Fuel & Convenience Retail Pricing, Location Intelligence, Business Strategy, Planning, & Transformation, Program Management, Scientific Research & AI, Product Management, Go-To-Market

With 20 plus years of global assignments and leadership experience spanning multiple disciplines and cultures, Anila Siraj is recognized as a trusted advisor by clients and peers. She possesses a pronounced ability to communicate complex technical issues to a non-technical audience. Anila delivers vision and strategy while executing through action-oriented leadership. Her passion for helping organizations realize their full potential is evident through the insight, guidance, and thought leadership she provides, along with her command of strategy that delivers desired results; be that developing into new markets, verticals, and/or products, incorporating new technologies into their portfolio, or understanding where to start on the path of strategy creation. Anila’s proven record of delivering winning strategies to a global customer base, across multiple verticals including fuel & non-fuel retail and alternative fuels/EV, focuses on location intelligence, price optimization, and retail planning.

Prior to joining Impact 21, Anila cultivated a deep, broad expertise throughout her extensive tenure at Kalibrate Technologies Inc. Within Kalibrate she started two divisions from the ground up – Consultancy & Strategic Advisory Services and EV Strategy. Most recently, she served as Managing Director, Alternative Fuels. Within this role she launched a highly quoted annual business and consumer study and created and led a new Alternative Fuels business unit, focusing on driving product, data, strategy, and analytical capabilities to empower clients with the full potential of EV solutions.

As Head of Data Strategy & Product Office, Anila developed and delivered a strategy to future-proof the business’s products and services through process automation, product enhancements, and targeted go-to-market strategy. She directed all product-related aspects of Kalibrate’s Data & Planning offerings to ensure that the overall strategy delivered sustainable value for clients’ businesses. As EVP, Research & Applied Data Sciences, she led the strategy definition and update of the science underpinning the businesses’ core products, introducing efficiency in process, flexibility in modelling, and future-proofed scientific concepts to enable expansion in additional verticals and markets. Anila also served as Managing Director, Insight Division, where she was responsible for the entire Business Unit and P&L and promoted to the Kalibrate board.

Anila is a highly engaged leader in the energy industry. While providing thought leadership and guidance through webinars, panel discussions, blogs, media appearances, and direct client engagement, Anila is recognized as an Alternative Fuels subject matter expert whose opinions and advice are widely sought. She has been featured as an EV expert in numerous publications across the globe and boasts her own extensive portfolio on the subject. Anila has served as a National Association of Convenience Stores (NACS) EV Council Member since 2020, helping retailers navigate the opportunities and challenges around EV Charger Deployment, and is a contributing Forbes Technology Council Member. She was named as an ‘EV Leader 2023’ by Electric Drives.

Anila achieved a BSc (Hons) of Management Sciences from the London School of Economics, UK, an MSc in Marketing from the University of Manchester Institute of Science and Technology, UK, and a diploma in Marketing from the Chartered Institute of Marketing, UK. Born and raised in London, Anila now lives in NJ with her husband, two kids, and two cats, where she is very involved in her community, currently as president of her daughter’s elementary school Parent Student Organization. Having never played a musical instrument before, Anila has recently also started learning the piano.