Often, roadmap and plans are not aligned with the company strategies and anticipated goals which leads to too many competing priorities. Having a lot of starts, but not a lot of finishes, leads to breakdowns in processes and handoffs across the organization. The organization loses focus and moves on to the next initiative because they have not realized the immediate gains anticipated when deploying organizational changes or new technologies. Without a strategy and approach to align the organization, it’s nearly impossible to attain the full benefits promised by new solutions or to align business functions around any large-scale change.

Building stakeholder engagement and communication practices for managing competing priorities and cascading effective change doesn’t happen by accident. It takes a customized set of practices, tools, and techniques to bring structure and clarity to projects, monitor the pulse of the organization, ensure solutions are fully leveraged, and ultimately capitalize on the expected returns.