Transforming

Strategy, Operations,

Technology & Customer Engagement

Impact 21 is your retail consulting partner.
Clients enjoy our unique blend of expertise & approachability—
working together to transform strategy, operations, technology, & customer engagement.

Our Clients

Impact 21 supports a variety of projects with clients in the petroleum/convenience, c-store, and retail markets worldwide.

In Loving Memory of Patti Safford

It is with deep sorrow that we announce the loss of our beloved friend and colleague, Patti Safford. Patti passed away unexpectedly on Monday afternoon, January 13, 2020. Words cannot express how deeply saddened we are by this news.

The Simple Reasons Customers Avoid Loyalty Programs

The Simple Reasons Customers Avoid Loyalty Programs

By Matthew Stern Source: Forbes Despite all the offers and perks, a significant number of customers turn their noses up at loyalty programs. A full 38 percent of consumers are not interested in joining due to their lack of perceived value, according to a study...

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What We’ve Learned in 21 Years – Part 3

What We’ve Learned in 21 Years – Part 3

After learning more about Impact 21’s greatest success stories and most challenging projects over the last 21 years, let’s talk about some industry-wide topics. Q: What was a common concern for c-stores twenty years ago? What is a big issue today, and what concerns...

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