
Insights
Your Brand Strategy Journey
Your Brand Brings Your Company To Life.
Brand strategy creates a distinct, consumer- and employee-facing identity. It guides workplace culture, decisions, internal & external communication, priorities, and how to go to market.
1. Brand Soul
Encapsulates the essence of your company’s purpose, giving you an intentional voice to the customer and team members
What is that one statement that captures the essence of your brand?
2. Brand Attributes
Defines “points of differentiation” or attributes that customers know you for
Have you identified where you are going to win against your competition?
3. Initiatives & Metrics
Focuses company priorities and resources. Tracks brand health and overall performance of initiatives
Does your brand strategy drive your company projects and investments?
4. Category Roles & Strategies
Provides a framework for category management planning
Do your Category Managers use brand strategy to guide their pricing, promotional, and assortment decisions?
Why Impact 21?
Our 90-day engagement takes you through our four-step process in developing or updating your brand strategy.
At the end of the session, your company will have developed:
- A brand positioning statement that captures your company’s purpose & competitive positioning in the marketplace
- The how and where your company will differentiate itself through the Brand Pillars – convenience, value, merchandise authority, experience, customer service and social consciousness
- A three-year roadmap documenting specific initiatives and metrics to support the brand strategy
- Defined roles, strategies, and supporting tactics at the sub-category level
The outcome will be a blueprint to align your teams and position your company for future success! Let’s explore where your Brand Strategy Journey can take you.
Opportunities for Impact Are
Everywhere. Let’s Get Started.
Contact us to learn more about how we can help.
Looking to stay in touch?
Subscribe to our newsletter for updates on industry trends.
Related Insights
Impact 21 Introduces Scot Knox as Principal Consultant
Scot Knox adds extensive experience in operations, foodservice, merchandising, customer experience, and acquisition integration to the Impact 21 team. He […]
5 Ways to Keep Your ERP Implementation from Derailing
Many business leaders are excited about the functional and technical promises of a new ERP system. But it’s rare to […]
Impact 21 Brings Charles Conti On As Senior Principal Consultant
Former Marine Officer, Charles Conti, brings a rich background in the convenience store industry to Impact 21 . An experienced leader, […]
Paula Conti Joins Impact 21 As Sr. Principal Consultant
Paula Conti brings extensive customer service, strategic advising, and project management experience to Impact 21. Her technical skills and knowledge in the […]
Want to stay in touch? Subscribe to the Newsletter







