Who We Serve

We are passionate about your business

As former retailers, we’ve walked in your shoes, served in your roles, and bring people to the table that really have a passion for this business. Our role is to build your leadership and competencies internally, to help you cross that finish line.

We are truly invested in your efforts, roll up our sleeves, and become a part of your team.

Your success is our success.

What We Bring to Our Clients

  • Actionable Results – Quick-hit wins are nice, but what Impact 21 celebrates with clients are long-term, sustainable changes that lead to positive results with client teams, stakeholders and customers.
  • Industry Experience – The Impact 21 team is second to none in the industries we serve. The team holds an average of 25+ years serving customers and working side-by-side with company leaders, technical and front-end personnel.
  • Managed Change – Creating a plan for change is not enough. Impact 21 works with change leaders, champions, and all levels of personnel to not only drive organizational change but to affect the proper level of training, communication, and action.
  • Mitigated Risk – We work diligently to identify, plan for, and engage solutions that are low risk and high result. We identify those areas of business that provide the greatest value in terms of overall change for the organization. Our deployment model works to mitigate the risk quickly and efficiently.

Industries We Serve

Once focused primarily on the Petroleum/Convenience Industry, our scope has broadened significantly as our expertise applies across a broad range of businesses. The majority of our client work falls into one of the following areas:

  • Oil Companies & Independent Refiners
  • Petroleum/Convenience Retail
  • Truck Stops And Travel Plazas
  • Specialty Retail
  • Big Box Retail
  • Grocery
  • Small Format Retail
  • Foodservice
  • Consumer Packaged Goods (CPG)
  • Wholesale
  • Solution Providers

Learn more about how Impact 21 serves in these areas: Industries We Serve

Clients We Serve

Below is a sampling of brands with whom our team members have been privileged to work.

Specialty / Mass / QSR

Solution Providers / Others

   Convenience & Fuel Retailers

Energy / Marketers / Refiners


Travel Centers