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Success Story
Retail Strategy for Large Fuel and Convenience Retailer
Client
Large Fuel and Convenience Retailer
Client Challenges
- Company interested in aggressively growing its proprietary branded convenience store model
- Company needed to validate competitive value propositions and positioning for its brand for franchising
- Goal to make changes required to enhance value proposition for retailer’s brand with master franchisors and/or franchisees
Solutions Delivered
- Assessed client and competitive value propositions for franchisees
- Identified gaps to best practices in both franchise and company-operated models
- Defined requirements (short and long term)
- Identified differentiation and positioning opportunities
- Developed implementation roadmap and business case
Business Impact
- Client implemented its first distributor franchise model, (master franchisee), utilizing many of the components of the plan
- Redefined c-store brand concept to support multi-site operators and a value proposition that exceeds competition
- Enhanced its food offering and have begun implementing within their network, in addition to creating a comprehensive food offering for franchisees
- Parent company acquired two major retailers adding over 1,000+ convenience stores to the network
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