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Success Story
Loyalty Strategy & Business Case for Major Convenience Retailer
Client
Major Convenience Retailer
Client Challenges
- Large convenience retailer was considering implementing a loyalty program
- Retailer offered many marketing promotions, credit card and fuel rewards, and charitable offers
Solutions Delivered
- Completed extensive market, competitor and consumer research
- Provided comprehensive analysis on the cost/benefits of existing programs
- Provided strategic analysis and business case development for a potential loyalty program
- Recommended ways to integrate or modify existing programs for greater leverage
- Created cost/benefit analysis and project plan for moving forward
Business Impact
- All of retailer’s program information was consolidated into one place
- Detailed analysis on impact of current programs and which not adding value
- Provided loyalty program recommendation IF other marketing programs were integrated
- Recommended retailer not ready to implement loyalty program and they agreed
- Two years later, they are ready to move forward with recommendations
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