Client
Regional Convenience Retailer

Client Challenges 

• Regional, multi-branded, convenience store operator considered implementing a loyalty program to combat competitive pressure from grocery stores and large c-store competitor

Solutions Delivered

• Provided project management expertise for all aspects of both “club” loyalty and payments rewards program
• Selected loyalty and payments solutions
• Developed program elements, budgeting, scorecards/metrics, reporting requirements
• Tested and coordinated activities with major fuel brands and Point of Sale (POS) provider
• Developed implementation plan
• Provided loyalty metrics analysis & reporting and managed customer support desk

Business Impact

• Reduction in credit card fees by implementing Automated Clearing House (ACH) payment option tied to loyalty
• Significant increase in fuel gallons through ACH payment program
• Over 1 million loyalty users
• Ability to add other elements to the program, which has recently been done
• Impact 21 selected as Supplier of the Year by retailer for work on the loyalty program