Client
Convenience Retailer

Client Challenges 

• Growth-by-acquisition c-store operator was looking to drive growth and efficiency in its current foodservice business

Solutions Delivered

• Conducted in-store and online research to determine the relevance of foodservice offer
• Conducted extensive in-store operational analysis
• Conducted in-depth financial analysis for foodservice
• Assessed the quality, pricing and packaging of food items
• Reviewed safety practices as well as foodservice training and execution
• Examined and critiqued all marketing efforts

Business Impact

• Identified key competitors and menu items that resonate with customers
• Identified operational gaps and defined processes close them
• Identified key contributors to profit lag and made recommendations to rationalize the menu
• Developed a monthly scorecard and foodservice reporting package
• Created a 5-10-year strategic plan to position and differentiate the brand
• Client reported a 20-point improvement in foodservice margin