Kelly Schimmel Fink

Principal Consultant

Kelly Schimmel Fink is an accomplished professional with broad experience in marketing, communications, operations, and political engagement working in the convenience store, petroleum, and energy industries. A big picture person with a keen eye for detail, Kelly successfully orchestrates many moving pieces to accomplish client goals. She manages all aspects of client initiatives – project scope, goals, planning, execution, and deliverables. When it comes to marketing and communications, strategy is her middle name. Kelly develops a comprehensive plan and a seamless process by pulling platforms together, implementing data tracking capabilities, conducting industry research, and analyzing data to measure success. She creates and executes social media strategies and email campaigns, from planning, content development, networking development and administration, and data management to analytical reporting.

As Principal at Kace Consulting, LLC, Kelly served clients, such as Fuels Institute, CVS Health, Aetna, and Bridging America’s Gap in multiple areas: strategic communications, social media, planning-design-implementation, audience development and maintenance, analytics and reporting, systems and software support, integration and training, fundraising strategy and execution, team expansion recruitment and training, and administrative services and support. A proven efficiency expert, she offered solutions, practices, and automation to improve overall productivity. She collaborated with c-suite executives, leading project teams and managing vendor relations.

Kelly’s industry connections run deep as she worked at NACS, The Association for Convenience & Fuel Retailing, for nearly 20 years. As Senior Director of Political Engagement at NACS, she developed and launched the industry’s grassroots and advocacy program and managed all aspects of NACSPAC, the organizations Political Action Committee. Additionally, Kelly developed, launched, and oversaw the NACS In Store initiative, an award-winning program which enhances the reputation and advances broad understanding of the convenience and fuel retailing industry by bringing elected officials into convenience stores. She managed several outside consultants, including software developers, professional political operatives, and communications and marketing experts. Kelly was recognized for her talents at NACS, receiving numerous awards for her work in government relations and advocacy.

Born in Stuttgart, Germany, the middle child of an Army officer, Kelly grew up in Northern Virginia. Family is Kelly’s number one priority, and she cherishes time with her teenaged son, pre-teen daughter, and senior rescue pup, Roxie. A dedicated mother, Kelly volunteers for youth programs in her community, including her son’s high school marching band and coaches her daughter’s middle school volleyball team. Kelly loves family road trips and enjoys the great outdoors- kayaking, camping, biking, hiking, live music, listening to old and new vinyl and watching hockey- Go CAPS!