Director of Marketing & Corporate Communications
Diane Frechette’s versatility serves her well in her roles at Impact 21. Diane exercises creativity and interpersonal skills when coordinating marketing team efforts. She works to develop, preserve, and align business and branding strategies. She manages and contributes to all aspects of marketing from website development, content, material development, and social media. Diane writes and edits articles, promotional material, and team biographies. She works closely with marketing and sales teams to establish tone of voice and writing styles that best reflect Impact 21’s personality. Diane also serves on the Content Management Team, ensuring that documentation follows consistent formatting aligned with the Impact 21 branding guidelines. She creates professional, engaging materials as the Presentation Specialist.
Diane was a key player in developing Impact 21’s new branding strategy and restructure of service offerings. She has headed up the development of multiple website renovations. She composed several published articles in CSP (Convenience Store Petroleum) Magazine addressing Category Management. Diane developed presentation materials for National Association of Convenience Stores (NACS) category management conference and developed post-conference surveys, analysis reports, and presentation materials. She contributed to the development of NACS online certification program. Diane reorganized multiple, sizable SharePoint libraries to create ease of use for the Impact 21 team.
Before her Impact 21 days, Diane worked with The McKelvey Group (TMG), a financial consulting firm focused on government contracting, developing and implementing full marketing capabilities, leading internal training sessions, and managing all aspects of TMG’s training offerings while securing a National CPE accreditation for the company. With The Village Circle Company, a business consulting firm, Diane managed projects with clients in both the public and private sector, including the Department of Navy, Department of Veteran Affairs. She coordinated proposals, provided project management support, including logistics, materials, and session facilitation. Diane compiled annual business plans for multiple branches of the Navy along with individual directorates. She analyzed annual goals vs. accomplishments and developed comparison reports to communicate the alignment of business planning efforts and end-of-year reporting. Diane also served as a high school administrator at a prestigious arts school, an elementary school teacher, and a Logistics Coordinator and Regional Director of an outdoor adventure company.
Diane grew up in the suburbs of Detroit and went on to achieve her B.A. in Education, Political Science & Language Arts, from Michigan State University. As a tribal member of the Chippewa of the Thames, Diane combined her educational background and heritage, as a teacher at the Sault Ste. Marie Tribe’s JKL Bahweting Anishnabe School. She fulfilled her dreams to travel through her love of the outdoors, leading teenagers on adventures throughout the states, and teaching in the Bahamas. She established her home in northern Michigan with her husband and three kids. Whether camping, hiking, biking, or boating, family time is a high priority. Diane is active in her Catholic parish and is the founded the Running 4 Babies charitable organization raising funds for a local Neonatal Intensive Care Unit.
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