Our Services


We have walked in your shoes, served in your rolesour principals have held key foodservice leadership positions at major convenience retailers. So, we understand how to help our clients develop and implement fresh food programs in venues that include made-to-order, packaged foods, beverages, and bakery. Impact 21 will help your team clarify your current foodservice vision and strategy, and gain stakeholder engagement required to take your food programs to the next level.

Concept & Program Design

Impact 21 takes an insight-based approach to foodservice concept development.

  •  Comprehensive foodservice strategies are based on consumer trends and local market dynamics.
  • These strategies are put into action with strong venues and sub-brands that drive consumer appeal.
  • A solid operational plan links it all together and ensures execution, performance and profitability.

Menu Development & Innovation

A strong foodservice program needs to evolve to meet changing consumer tastes.

  • Our menu innovation process balances best practices and consumer trends with the ability to execute and drive profitability.
  • Our test-and-learn approach helps clients drive continued growth while keeping investment costs lower.
  • Critical assessments of menu quality ensure that programs can meet customer expectation and be delivered consistently and profitably.
  • We reset costs, retail prices, and rationalize menu items to drive profitability.

Supply Chain

We take foodservice program development a step further to drive costs out of the system.

  • We conduct a cost-benefit analysis to help you determine what combination of partnerships and self-distribution makes the most sense for each venue in your program.

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

~ Will Durant

Marketing & Merchandising

We use an insights-to-action approach to support marketing and merchandising efforts. We:

  • Conduct customer research to identify brand equities, customer value proposition, market positioning and potential offers as well as identify competitive strengths and weaknesses.
  • Weave these learnings into customer engagement strategies to clearly tie back to your brand message.
  • Bring it to life at the store level through effective packaging, product placement, and store layouts to generate engaging shopping experiences.

Operating Standards

Great programs that you can execute and replicate are key to driving profits. To get there you need operational excellence and the systems to support it.

  • We implement a blend of daily and periodic best practice operating standards for each functional area of foodservice.
  • These standards help drive program success by facilitating critical path action plans and timelines for complicated areas such as:
    • Item level inventories
    • Recipe/cost accounting
    • KPI reporting

Training & Food Safety

Reinforcing your company’s operating standards is a critical step in protecting the safety of your customers and the viability of your brand. To help you get there, we:

  • Instill rigorous food safety practices across all programs.
  • Create a culture of execution excellence by bringing forward cross-functional alignment, training resources, and field foodservice roles to deploy:
    • Operating standards
    • Job aides
    • Program post audits
    • Performance monitoring

Reporting and Accountability

To ensure that your strategy can be achieved within investment constraints and that all program elements are optimized, Impact 21 develops:

  • Capital investment budgets for foodservice programs.
  • Actionable scorecards to monitor operational, safety, financial, and customer metrics.

Download these complimentary Foodservice PDFs: