As increasingly tech-savvy consumers demand new ways to interact with your brand, keeping pace is tough. In the race to bring new solutions across new channels to market, it’s easy to overlook key integrations with existing processes and systems. Even where solutions are meeting customers’ baseline expectations, you may ultimately be doing more harm than good through disjointed customer experiences, noticeable gaps, and multiple, frustrating friction points.
A Unified Commerce strategy aims to eliminate the existing disconnects and prevent new ones by aligning people, systems, processes, and data to work in harmony to delight customers across all channels. The multi-step, often multi-year strategy systematically transforms your entire organization to be customer-centric in everything it does.
Adopting the Impact 21 path to Unified Commerce helps your organization achieve:
Customer-Centric Vision and Strategy. The customer is at the center of your ecosystem and vision to modernize the customer experience and to drive corporate vision, priorities, and initiatives.
Cross-Functional Business Alignment. With strategy set, you can begin connecting people, processes, systems, and data around a common roadmap so that everything from technologies, to marketing and loyalty programs, to category management, to business intelligence supports a Unified Commerce approach.
Enterprise View of the Customer Journey. Customer journey mapping of current and future-state customer touchpoints provides ongoing insight for closing gaps, eliminating friction, exceeding customer expectations, and increasing share of wallet.
Unified Customer Experience. With each step toward Unified Commerce, you help ensure the same seamless retail brand experience at each point of contact, effectively delivering your brand and offerings anywhere and everywhere your customers shop.
Customer-focused retailers win with a 360° view of their customers. They have the leadership and infrastructure in place to support consistently exceeding customer expectations. The result is a modernized retail experience across all touchpoints and channels.
Meet the Unified Commerce
Strategy and Deployment Experts
To learn more about how Impact 21 can help you with
Unified Commerce Strategy and Deployment, get in touch.
Rob Gallo
Lisa Biggs
Staff Augmentation
Keep your business transformation on track.
It can be hard to find the right people with the right skill set for any job these days, and your customer-first business transformation initiatives are no exception. Whether you need talented developers and programmers, visionary IT specialists, business intelligence support, finance or accounting leadership, category managers, or loyalty experts, recruiting and onboarding the best talent takes time and resources you don’t have to spare.
Whether it’s an industry associate or one of our own well-qualified team members, we make sure you get the talent you need to keep moving forward.
Opportunities for Impact Are
Everywhere. Let’s Get Started.
Contact us to learn more about how we can help.
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