Client
Major Convenience Retailer

Client Challenges 

• Large convenience retailer was considering implementing a loyalty program
• Retailer offered many marketing promotions, credit card and fuel rewards, and charitable offers

Solutions Delivered

• Completed extensive market, competitor and consumer research
• Provided comprehensive analysis on the cost/benefits of existing programs
• Provided strategic analysis and business case development for a potential loyalty program
• Recommended ways to integrate or modify existing programs for greater leverage
• Created cost/benefit analysis and project plan for moving forward

Business Impact

• All of retailer’s program information was consolidated into one place
• Detailed analysis on impact of current programs and which not adding value
• Provided loyalty program recommendation IF other marketing programs were integrated
• Recommended retailer not ready to implement loyalty program and they agreed
• Two years later, they are ready to move forward with recommendations