
Success Story
Go to Market Strategy for Leading CPG Company
Client
Leading CPG Company
Client Challenges
- Leading protein supplier, with minimal penetration in the convenience store channel, needed Go to Market guidance
- Company sought understanding of the convenience store landscape (size and growth, consumer profile, trends)
- Supplier had a 5-year goal to gain significant traction in the channel
Solutions Delivered
- Provide comprehensive view and forecast of the convenience store channel
- Analyzed product portfolio to identify products best suited for convenience stores
- Worked with Research and Development (R&D) to reformulate other products as necessary
- Created a 5-year pro-forma for current and future products
- Modified marketing materials and aligned sales team to best serve the channel
- Facilitated relationships with key retailers
Business Impact
- Identified over $650 million in sales potential
- Expanded product portfolio to better serve convenience channel
- Client achieved substantial increases in sell-thru in convenience store channel
- Consumer products
- Foodservice
- Ingredients
Related Success Stories
Transforming Loyalty Programs for Greater Customer Engagement
Client Adventure’s First Stop: With more than 300 locations across 11 western states, Maverik is the largest independent fuel marketer […]
PDI Smartsheet for Petroleum Jobber and Convenience Retailer
Client Petroleum Jobber and Convenience Retailer Client Challenges Required support on their collaboration tool (Smartsheet) to improve alignment, communications, and […]
Systems Integrations for Multi-Banner Apparel Retailer
Client Multi-Banner Apparel Retailer Client Challenges Acquisitive apparel retailer wanted to migrate brands from multiple 3rd party e-commerce solutions to […]
Solution Sourcing for Convenience Retailer
Client Convenience Retailer Client Challenges Company was looking to automate key business functions and requested assistance with a Functional Requirements […]
Want to stay in touch? Subscribe to the Newsletter








