Project Management, Market Research, Customer Insights, Shopper Insights, Competitive Intelligence
Proactive business professional with unique project management experience. Matt’s creative and intuitive approach to projects enables both clients and internal teams to meet and exceed expectations. His leadership style strikes a balance of adept project management and the willingness to roll up his own sleeves as a team player. He brings resourcefulness and persistence when problem-solving complex assignments. Matt brings his outstanding attention to detail with a keen focus on the bigger picture to client work, allowing him to successfully drive projects from beginning to end. Since joining Impact 21 as part of the Project Management Office (PMO), Matt has managed and helped lead a diverse pool of projects – from acquisition integration, foodservice program development and deployment, and strategic assessment to customer research for a variety of clients in the convenience, travel center, QSR, and fuel industries.
Matt came to Impact 21 with over 20 years of project management, research, and analytics experience, 15 of those in the retail arena centering around shopper and consumer insights. He most recently served as a Project Director for Kantar Consulting in the Retail, Sales & Shopper division. Matt effectively managed the design and execution of projects as part of the Project Management team for the Shopper Research group, including the relationships with third-party vendors. Matt has worked with some of the biggest names in the retail and consumer products world, including Amazon, Walmart, Target, Sam’s Club, Walgreens, Tractor Supply Co., Belk, Goodyear, Bose, Brown-Forman, Coty, Ferrero/Ferrara, Hasbro, HP, Johnson & Johnson, Kellogg’s, Kraft Heinz, Mars, Molson Coors, Nestle Purina, Nike, Nintendo, Unilever, and Warner Bros.
Matt also acted as a Senior Analyst for Kantar Retail and as an Analyst at legacy Retail Forward, working with client teams in the planning and administration of quantitative and qualitative projects for the Research group. He previously served as a Competitive Intelligence Analyst for the Abbott Nutrition Division of Abbott Laboratories, monitoring, and analyzing competitor activity relating to all business units.
Born and raised in Central Ohio, Matt attended The Ohio State University to gain his Bachelor of Science degree in Marketing. Matt divides his time enjoying the good things in life – as a family man, avid golfer, foodie, sports enthusiast (especially the Buckeyes, Blue Jackets, and Crew), movie buff, traveler (has hit 48 of the 50 states), and reader of both the new and classics. He also spends time helping others by supporting his church and other mission work and following his personal goal of completing at least one random act of kindness per day.
Insights from Matt Dicke
Like everything else these days, the weekly grocery store trip is becoming increasingly digital. Traditional analog experiences, like the weekly […]
Lexington, KY, 9/26/2023 – Impact 21, leading global consulting firm dedicated to helping convenience, retail, and energy clients thrive in […]
Traditionally, most convenience store retailers have relied on a grocery wholesale supply chain and distribution model as its convenience store […]