Co-Owner & Chair
Strategy & Leadership, Organization Alignment & Change Management, Customer Engagement, Category Management, Mobile/Social and Payments
Lesley Saitta knows a thing or two about convenience. She has been engaged in the chemical, petroleum and convenience channels, as a consultant and retailer, for over 35 years. Lesley focuses on developing Impact 21’s expanding solutions, services, and partners globally, leading Impact 21’s Advisory Board, and serving on the NACS Supplier Board. Saitta provides strategic advisory to the Impact 21 Executive Team, as well as to its clients and partners. She works closely with both domestic and international retailers, consumer goods companies, software providers and industry associations. Lesley’s focus on leadership, organization, infrastructure and change management transforms companies and yields significant returns.
A recognized voice in her industry, Lelsey is active in NACS, currently on the Supplier Committee, spent 7 years on the Convention Committee, and is a regular speaker and moderator for the NACS Show, Outlook Leadership, and many other industry events. She is also a member of the Network of Executive Women and was recognized as a Woman of the Year by Convenience Store News’ Top Women in Convenience.
Prior to forming Impact 21, Lesley was VP of Marketing for Speedway SuperAmerica LLC, responsible for Marketing, Branding, Category Management, Foodservice, Customer Engagement, Merchandising and Distribution. Lesley began her career in the chemical industry and held senior management roles in sales, marketing, business development, strategic planning and product management in both international and domestic operations at Ashland, Inc. and the Dow Chemical Company.
Born in Alaska and growing up with the feminist influences of her father, Lesley started working at the age of 14, set her goals high and graduated from Indiana University’s Kelley School of Business with a B.S. in Marketing/Management and an Executive MBA. As the founder of a company owned by women, a wife, and mother of two fine men, Lesley is a mentor to many successful retail executives and entrepreneurs and is committed to expanding equality and diversity in the workplace. Her passion for reading, championing children with learning differences and personal work with Make-A-Wish keep her both humbled and inspired.
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Insights from Lesley Saitta
Traditionally, most convenience store retailers have relied on a grocery wholesale supply chain and distribution model as its convenience store […]