Who We Serve


Oil Companies & Independent Refiners

Our team of experts and global resources help our clients navigate the dynamic market conditions and risks perpetuating the industry. Impact 21 assists oil companies with everything from acquisition integration to IT services. Our work in this industry has consistently helped companies operate their supply chain more efficiently, accurately and profitably.

Petroleum/Convenience Retail

Impact 21’s heritage is deeply rooted in the petroleum/convenience channel. Throughout the years we have helped clients of all sizes develop and optimize all aspects of their business—from corporate strategy down to tactical programs. Many of our early clients have “grown up” with us as partners on big engagements including full-scale IT implementations and acquisition integration. As former petroleum/convenience retailers we know what it takes to help you win in the ever-evolving channel.

Truck Stops and Travel Plazas

At Impact 21, we work extensively in the truck stop and travel plaza channel. From professional truck drivers to tour buses and road tripping families, we understand that truck stops and travel plazas serve a varied customer base with vastly different needs. These differences create challenges for everything from marketing to operating efficiencies. We know the unique differentiators and profit drivers for the channel and have the experience to help you navigate these waters.

Specialty Retail

The specialty retail market is highly fragmented and competitive. Many players are “rightsizing” their store bases and rethinking their strategies in the midst of changing customer demographics, declining traffic and competition from overseas and off-pricers. We have worked with specialty players on large-scale strategy engagements as well as store performance and customer insights projects to ensure that retailers are evolving with the market dynamics.

Big Box Retail

Be it supercenters or category killers, big box retail is changing rapidly. Many big box stores are downsizing amid the growth of online retailing and changing shopping preferences. In addition, operators are increasingly using these stores as points of distribution. Walmart is moving aggressively to smaller footprints. Target is also testing smaller stores. We have been at the forefront of this trend and have the expertise to help.


Grocery retailers are evolving in the face of aggressive competition from all other food, drug and mass retailers. As a result, today's grocery stores look nothing like the stores of yesterday. Are you growing your assortment of ready-to-eat items but having trouble keeping waste in check? Perhaps you’re trying to find ways to improve the shopping experience in center store. With growing shopper expectations, Impact 21 has been on top of this evolution and continues to help retailers find new and innovative ways to streamline operations and exceed shopper expectations.

Small Format Retail

Small format retailers continue to dot the landscape. From dollar stores to hard discounters the channel is growing rapidly and changing significantly. Channel operators are rapidly expanding the assortment to increase frequency and attract new customers. Categories like beer and wine, tobacco, and refrigerated and frozen items are new and significant portions of the product mix. As these convenience items continue to attract new shoppers, we have the expertise to help retailers and brands benefit from the potential of the channel while avoiding the perils that can come with rapid growth.


Foodservice operators—quick service restaurants, convenience stores and institutions including hotels and universities—are all sharing a common customer and must focus on brand and value propositions to capture market share. From strategy and insights to safety and back of the house workflow, we help foodservice companies of all types maximize their investment. We understand how to leverage technologies from customer facing order points, production processes, and accounting necessary to drive a profitable enterprise while also creating loyal customers.


Impact 21 has long worked with consumer products companies to position their brands for success at retail. From channel entry strategies to shopper insights and category reinvention we work with CPG companies to drive growth for their brands and their retail customers all through the lens of the shopper.


Although fuel costs have ebbed, new technologies and competition from giant retailers are impacting wholesalers. Impact 21 helps wholesalers stay flexible and dependable in order to differentiate. New technologies can be beneficial, but can also be expensive and difficult to implement. We help not only identify the technologies that will be beneficial, but also implement and integrate them with existing tools. Beyond that, our inventory management solutions provide best-in-class forecasts to help wholesalers manage the bloodline of their business.

Solution Providers

We have a long history of helping solution providers navigate the retail landscape. We understand the unique pain points of each retail channel and can help solution providers with everything from Go to Market strategies to salesforce training. We are “solution neutral,” which means our unbiased approach keeps the focus squarely on helping providers best address the needs of retailers and consumers.