Loyalty Program Audit Diagnostic
Stay Relevant to Your Customers
With ever-changing consumer behaviors and higher customer expectations, true customer-centricity isn’t for the faint-of-heart. Without a thoughtfully designed and well executed customer growth strategy, loyalty programs fall flat and fail to draw and maintain a loyal fan base.
Performing a loyalty program audit is the first step toward ensuring that your customer-focused marketing efforts remain relevant to your customers and contribute meaningfully to your organization. Every program should be reviewed to document program performance, adherence to brand and financial goals, and alignment with current trends and best practices.
With an Impact 21 Program Audit Diagnostic, you can assess your program for:
Effective Strategy. Ensure that your loyalty program reinforces your core brand promises and adds value to the customer experience. Evaluate the effect of competitors’ offers on your program.
Engaging Communications. Gauge whether you are reaching customers through their preferred channels and if your program effectively uses mobile and digital avenues to improve customer engagement. Use these insights to develop a communications plan that conveys consistent messaging and offers across all channels.
Powerful Analytics. Ensure good hygiene of your customer data and extract insights on your customers’ preferences that can be reflected in your program.
Efficient Operations. Check your loyalty services team composition, customer care proficiency, and training effectiveness. Be sure you meet data privacy requirements and protection regulations including GDPR and CCPA.
Impact 21 maintains a strong track record of helping retailers like you drive more value from their loyalty programs through higher penetration, increased engagement, and more efficient processes.
Meet the Loyalty Program Audit
To learn more about how Impact 21 can help you with
Loyalty Program Audit Diagnostic, get in touch.