Impact 21 is honored and blessed to announce that our beloved colleague and friend, Patti Safford, was nominated and selected as a Top Women in Convenience this year.

The 7th annual Top Women in Convenience awards celebrate 52 honorees whose accomplishments may well inspire other women to shoot for the stars. Patti is the fourth woman from the Impact 21 team to receive this prestigious award. Patti was recognized as a Senior-Level Leader by Convenience Store News in collaboration with the Network of Executive Women and the 2020 Top Women in Convenience Advisory Board. This award acknowledges retailer, supplier, and wholesaler executives at the level of director or vice president and above who have executed on a strategy and transformed their business in a positive manner. We are so proud that Patti’s many years of dedication and hard work in the industry are being honored!

Patti, who passed away unexpectedly in January 2020, led Impact 21 operations, including client project management, content, and collaboration, while bringing people together in a way that engaged them and helped them embrace change.

During her 25 years in the convenience and fuel retailing industry, 12 of those with Impact 21, she was a highly respected and valued expert on retail and fuel automation. Patti was a driving force and avid supporter of Conexxus, making eB2B a reality for retailers, suppliers, and solution providers She had a strong commitment to the industry and spoke frequently for NACS across many topics.

Patti is remembered as a warmhearted person and loving wife, mother, and grandmother with a passion for the Make-A-Wish Foundation. She is immensely missed by her Impact 21 family, clients, and the industry.

The award was accepted on Patti’s behalf by her daughter, Brooke Safford, during the virtual TWIC award ceremony on October 12, 2020.