Brand Communication: Is Your Message Clear?
January 28-30, 2014 Location: Renaissance Hotel, Glendale, AZ
Course Code: IM-02, Session Time: 10:45 AM – 11:45 AM
From strategic and tactical standpoints, retailers continually attempt to communicate a variety of messages to their customers while executing multiple programs. Retailers are saying a lot, with product promotions, buy-one-get-one free deals, signage, loyalty and social media marketing. But is anyone listening? What do retailers want their customers (and potential customers) to hear, to see and, most important, to act upon? This session will challenge you to think about brand positioning, consider how to de-clutter your communications, and offer guidance on how best to channel your message to reach your customers most effectively. For more details, click here.