The Wise Marketer Group, a global customer engagement and loyalty media and publication company, announced its Women in Loyalty™ video series in April 2021. This series features distinguished female executives in today’s digital customer marketing space.

As the Impact 21 Chair, Lesley Saitta possesses a deep mastery of loyalty in the convenience channel. Her professional experience spans over 35 years in convenience as both a retailer and as the co-owner of Impact 21, which serves as a global consulting practice to retailers and suppliers in the industry.

Lesley has worked with prominent companies at the forefront of loyalty in convenience and fuel retail. She helped launch multiple loyalty programs, even before technologies allowed for POS and pump integrations. With Impact 21, Lesley has directed and executed customer loyalty programs and initiatives across multiple organizations to help clients more effectively attract and engage customers.

In 2018, the Network of Executive Women and Winsight recognized Lesley as one of the “Top Women in Convenience” for her work and dedication to helping retailers’ loyalty programs thrive. She currently serves on the National Association of Convenience Stores (NACS) Supplier Board.

Don’t miss this opportunity to hear directly from this industry expert on loyalty today. Register for the webinar series today and catch Lesley’s interview on the next Women in Loyalty episode on August 18th @ 1pm ET.