Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
Lesley Saitta to Speak at CSN Conference
Lesley Saitta will present the role diversity plays in shaping future leaders in the retail and convenience industry. Impact 21, a retail consulting, analytics and services company, announced its CEO, Lesley Saitta, will be presenting at the inaugural Convenience...
Impact 21’s Bill Hanifin and Casey McKenzie Speak at NACS Show 2018
Impact 21, a retail consulting, analytics and services company, announced its participation at NACS Show 2018 in Las Vegas. NACS (National Association of Convenience Stores) serves the convenience and fuel retailing industry by providing industry knowledge,...
Casey’s General Stores Selects PriceAdvantage Fuel Price Software
PriceAdvantage will enable Casey’s to implement a centralized pricing strategy that utilizes data-driven pricing rules and price optimization capabilities.Source: PriceAdvantage.comPriceAdvantage, a fuel price management and price execution software company and...
Lesley Saitta sees the future
The Wise Marketer sat down with Lesley Saitta, founder & CEO of Impact 21 to talk about the state and future of C-Store loyalty. Source: The Wise Marketer TWM – To get our readers grounded, tell us a little bit about Impact 21 and how you became so involved...
Transform Your Loyalty Program by Using Analytics – Part 2
How can c-stores and retailers know if the data they are using truly affects the bottom line? Creating and maintaining a measurement plan for a loyalty program is an important part of pre-launch planning activities. Read more about the future of loyalty...
Impact 21 Promotes Gabe Olives to Vice President of Emerging Technologies
Olives has recently been promoted at Impact 21 from his previous role. He brings deep expertise and skills in project management, IT organization, retail automation, process management, fuel management, convenience retail leadership, technical standards and...
How to Achieve Success in the Next Generation of Customer Loyalty – Part 1
Loyalty programs have existed from the beginning of modern retail. Yet, there are new and different ways companies are changing loyalty and customer engagement programs. Read more about the next generation of loyalty programs in part 1 of this two-part series....
Impact 21 Welcomes Liza Salaria and Michael Taylor as New Senior Principal Consultants
Salaria and Taylor fill new roles in Impact 21 and bring deep expertise in Fresh Food Program Development and Food Service Strategy.Impact 21, a retail consulting, analytics and services company, announced the appointment of Liza Salaria and Michael Taylor as its...
NACS: 5 Questions with Lesley Saitta
NACS featured an interview with Impact 21's CEO, Lesley Saitta, in their Convenience Corner monthly web series designed for convenience store operators or those considering opening a store. Impact 21 has been providing c-store retailers with cost effective,...
Lisa Stewart to be Inducted in Conexxus 2018 Hall of Fame
Impact 21’s President Lisa Stewart to be Inducted to the Conexxus Hall of Fame Stewart will be honored during the Conexxus Annual Conference later this month, Stewart will be honored for many years of commitment to industry standards and process improvements....
Are Cashierless Convenience Stores the Future?
Rob Gallo weighs in on whether the new Amazon Go cashierless convenience stores will set a new, successful trend. Source: Convenience Store News NATIONAL REPORT — Amazon made headlines recently with the opening of its Amazon Go store, featuring a grab-and-go...
Lesley Saitta on Women in Convenience *Video*
Convenience Store News shares their 2017 Top Women In Convenience Spotlight On Women of the Year Video. Listen for great insights from Impact 21's Lesley Saitta.
Inspiring Women Take the Stage at CSNews’ TWIC Awards Ceremony
Source: Convenience Store News The convenience store industry’s top female leaders and rising stars were honored Wednesday evening at Convenience Store News’ 2017 Top Women in Convenience (TWIC) awards reception, following the NACS Show, at the Hyatt...
Impact 21 Adds Hanifin Loyalty to Create Best-in-Class Customer Engagement and Loyalty Practice
LEXINGTON, KY (PRWEB) OCTOBER 16, 2017 Impact 21, a global retail consulting, analytics, and services company, announced its merger with Hanifin Loyalty a global customer growth agency specializing in customer engagement, loyalty and payments across multiple...
CS News Article: Meet TWIC Woman of the Year: Lesley Saitta
We are proud to present CS News' article featuring Lesley Saitta. “Lesley has spent over twenty years leading retailers and solution providers through strategic planning to align loyalty programs and brand marketing. Her leadership has transformed our industry...
Rethinking the Value of the Store
The list of retailers that are either closing stores or shuttering completely is long and getting longer by the day—Limited Stores, JC Penney, Macy’s, Radio Shack, Sears, Staples. Even after accounting for these plans there remains a “store...
Hungry for Improvement in Your Foodservice Business? Part 2 of 2
Jerald Barrett takes us deeper into understanding foodservice assessments and how they can help improve your foodservice performance. What roles are most interested in foodservice assessments? Foodservice assessments include components that touch every area of...
Hungry for Improvement in Your Foodservice Business? Part 1 of 2
Learn how C-Store foodservice is adapting to our changing culture. Jerald Barrett, Principal Consultant with Impact 21, shares his insights on the evolving foodservice role within the convenience store channel. In what ways is the foodservice landscape is changing...