Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
In Loving Memory of Patti Safford
It is with deep sorrow that we announce the loss of our beloved friend and colleague Patti Safford. Patti passed away...
The Simple Reasons Customers Avoid Loyalty Programs
By Matthew Stern Source: Forbes Despite all the offers and perks, a significant number of customers turn their noses...
Impact 21 Adds Scott Burchfield and Mirek Kula as Principal Consultants
Burchfield and Kula bring deep expertise in Store Operations, Store Systems, Strategic Planning, Organizational...
What We’ve Learned in 21 Years – Part 3
After learning more about Impact 21’s greatest success stories and most challenging projects over the last 21 years,...
NACS Show Reinforces Focus on the Future of POS
Technology continues to shift power to the consumer. The National Association of Convenience Stores held its annual...
Mobilizing Your Customer Loyalty Strategy
Source: CSNews With today's consumers spending more time engaged with their mobile devices than ever before, mobile...
Common Misconceptions in Convenience Store Loyalty
Does Your C-Store Loyalty Program Need an Energy Drink? Customer engagement and loyalty programs are terms that are...
Impact 21 is Heading to NACS Show 2019
This year marks the 21st time that Impact 21 will join other convenience store professionals at the NACS Show. The...
Workforce Management: Be an Enabler
Mobile-enabled, app-based solutions can engage today’s more tech-advanced employment pool. Source: CStore Decisions...
Preparing for the POS Systems of the Future
A wave of consumer-driven innovation is leading retailers to refresh POS and technology infrastructure. To Enable...
What We’ve Learned in 21 Years – Part 2
Now that we have some background information about the company and its beginnings, let’s talk about some of your work....
How Centralizing Retail Fuel Pricing Can Impact Company Profits
Fuel retailers generally utilize one of two fuel pricing methods to determine new fuel prices and execute price...
Impact 21 Celebrates its 21st Year in Business Serving Convenience, Fuel and Specialty Retailers Across the Globe
Impact 21 reached a significant milestone in 2019, celebrating its 21st year in business. The company was founded in...
What We’ve Learned in 21 Years – Part 1
After serving the convenience and fuel retail industries for 21 years, Impact 21 founders Lesley Saitta and Lisa Biggs...
How Centralizing Retail Fuel Pricing Can Impact Company Profits
If you, or someone from your company, is attending the 2019 Spring SIGMA conference next week, don't miss the...
Bill Hanifin to Present at Upcoming Customer Engagement Forum
Join Impact 21 Practice Leader of Customer Engagement and Loyalty, Bill Hanifin, at the CSP 2019 Customer Engagement...
Implementing Seamless Checkout and Increasing Fulfillment Speed for Footwear & Accessories Retailer
Client: A Premium, Multi-Channel Footwear and Accessories Retailer with Over 150 US and International Stores Client...
Congratulations, Calin Stewart!
We are extremely pleased to announce our very own Cal Stewart has successfully completed Officer Candidate School...