IMPACT INSIGHTS

Your Brand Strategy Journey

Your brand brings your company to life. Brand strategy creates a distinct, consumer- and employee-facing identity. It guides workplace culture, decisions, internal & external communication, priorities, and how to go to market.  1. Brand Soul Encapsulates the essence of your company’s purpose,...

We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.

Join us as we share company and industry news, trends, and insights.

DID YOU KNOW?

While we’re proud to be a US company, Impact 21 has served retailers across the US and around the globe, even as far as Kuwait.

What We’ve Learned in 21 Years – Part 2

What We’ve Learned in 21 Years – Part 2

Now that we have some background information about the company and its beginnings, let’s talk about some of your work. Q: What is one of the greatest success stories or most challenging projects you’ve worked on in the last 21 years? Lesley: Over the years, we have...

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What We’ve Learned in 21 Years – Part 1

What We’ve Learned in 21 Years – Part 1

After serving the convenience and fuel retail industries for 21 years, Impact 21 founders Lesley Saitta and Lisa Biggs Stewart have gained valuable insight into how businesses can achieve greater success. Over the years, they have helped hundreds of clients grow and...

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Congratulations, Calin Stewart!

Congratulations, Calin Stewart!

We are extremely pleased to announce our very own Cal Stewart has successfully completed Officer Candidate School among the November 2018 graduating class at Quantico, VA. Cal grew up playing as a child at Impact 21 and later joined the staff as he got older. He...

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GAP Analysis – What do you see?

GAP Analysis – What do you see?

At first, a spark plug...a common car part looks rather simple on the surface. Let’s face it, how many of us actually know where to find it under the hood of our cars, let alone the complex function that it provides? When we begin to look at our current systems and...

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