Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
Common Misconceptions in Convenience Store Loyalty
Does Your C-Store Loyalty Program Need an Energy Drink? Customer engagement and loyalty programs are terms that are often used synonymously. While they are closely related concepts, they are not necessarily interchangeable terms. Loyalty programs can be an important...
Impact 21 is Heading to NACS Show 2019
This year marks the 21st time that Impact 21 will join other convenience store professionals at the NACS Show. The NACS Show is being held at the Georgia World Congress Center in Atlanta. Bill Hanifin from Impact 21 will moderate an educational session on mobile...
Workforce Management: Be an Enabler
Mobile-enabled, app-based solutions can engage today’s more tech-advanced employment pool. Source: CStore Decisions Retailers across all channels are continually looking for better ways to attract, onboard, train and engage new talent in a way that improves our...
Preparing for the POS Systems of the Future
A wave of consumer-driven innovation is leading retailers to refresh POS and technology infrastructure. To Enable Innovation While point-of-sale (POS) systems are primarily used to accept payments and record sales in a secure manner, many now provide additional...
What We’ve Learned in 21 Years – Part 2
Now that we have some background information about the company and its beginnings, let’s talk about some of your work. Q: What is one of the greatest success stories or most challenging projects you’ve worked on in the last 21 years? Lesley: Over the years, we have...
How Centralizing Retail Fuel Pricing Can Impact Company Profits
Fuel retailers generally utilize one of two fuel pricing methods to determine new fuel prices and execute price changes: decentralized or centralized pricing.Based on information provided by fuel retailers who have shifted from a decentralized to a centralized pricing...
Impact 21 Celebrates its 21st Year in Business Serving Convenience, Fuel and Specialty Retailers Across the Globe
Impact 21 reached a significant milestone in 2019, celebrating its 21st year in business. The company was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Biggs Stewart. Impact 21, a global retail consulting, analytics, and services...
What We’ve Learned in 21 Years – Part 1
After serving the convenience and fuel retail industries for 21 years, Impact 21 founders Lesley Saitta and Lisa Biggs Stewart have gained valuable insight into how businesses can achieve greater success. Over the years, they have helped hundreds of clients grow and...
How Centralizing Retail Fuel Pricing Can Impact Company Profits
If you, or someone from your company, is attending the 2019 Spring SIGMA conference next week, don't miss the Wednesday morning educational session: How Centralizing Retail Fuel Pricing Can Impact Company Profits. Impact 21's CIO, Gabe Olives, will be one of four...
Bill Hanifin to Present at Upcoming Customer Engagement Forum
Join Impact 21 Practice Leader of Customer Engagement and Loyalty, Bill Hanifin, at the CSP 2019 Customer Engagement Forum. The event will take place at Sheraton Suites Chicago O’Hare, Rosemont, IL on March 26-28, 2019.Catch Bill on Wednesday, March 27th at 3:00pm as...
Implementing Seamless Checkout and Increasing Fulfillment Speed for Footwear & Accessories Retailer
Client: A Premium, Multi-Channel Footwear and Accessories Retailer with Over 150 US and International Stores Client ChallengesIT • Security • Operations • Customer ExperienceThe retailer was migrating its stores in the US and Canada from an integrated POS to a...
Congratulations, Calin Stewart!
We are extremely pleased to announce our very own Cal Stewart has successfully completed Officer Candidate School among the November 2018 graduating class at Quantico, VA. Cal grew up playing as a child at Impact 21 and later joined the staff as he got older. He...
Lesley Saitta to Speak at CSN Conference
Lesley Saitta will present the role diversity plays in shaping future leaders in the retail and convenience industry. Impact 21, a retail consulting, analytics and services company, announced its CEO, Lesley Saitta, will be presenting at the inaugural Convenience...
Impact 21’s Bill Hanifin and Casey McKenzie Speak at NACS Show 2018
Impact 21, a retail consulting, analytics and services company, announced its participation at NACS Show 2018 in Las Vegas. NACS (National Association of Convenience Stores) serves the convenience and fuel retailing industry by providing industry knowledge,...
Casey’s General Stores Selects PriceAdvantage Fuel Price Software
PriceAdvantage will enable Casey’s to implement a centralized pricing strategy that utilizes data-driven pricing rules and price optimization capabilities.Source: PriceAdvantage.comPriceAdvantage, a fuel price management and price execution software company and...
Lesley Saitta sees the future
The Wise Marketer sat down with Lesley Saitta, founder & CEO of Impact 21 to talk about the state and future of C-Store loyalty. Source: The Wise Marketer TWM – To get our readers grounded, tell us a little bit about Impact 21 and how you became so involved...
Transform Your Loyalty Program by Using Analytics – Part 2
How can c-stores and retailers know if the data they are using truly affects the bottom line? Creating and maintaining a measurement plan for a loyalty program is an important part of pre-launch planning activities. Read more about the future of loyalty...
Impact 21 Promotes Gabe Olives to Vice President of Emerging Technologies
Olives has recently been promoted at Impact 21 from his previous role. He brings deep expertise and skills in project management, IT organization, retail automation, process management, fuel management, convenience retail leadership, technical standards and...