Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
Impact 21 Welcomes Tom Newbould as New Senior Principal Consultant
Tom Newbould joins Impact 21 as New Senior Principal Consultant Newbould has joined Impact 21, bringing a depth of...
Go To Market Strategy
The Impact 21 Go to Market Strategy helps suppliers, solution providers, or potential investors who are looking to...
Impact 21’s Patti Safford Honored by Network of Executive Women Heart Health Session
A Network of Executive Women (NEW) virtual educational session was created in honor of Impact 21's Patti Safford. Lisa...
Impact 21 CIO Gabe Olives Appointed to Conexxus Board of Advisors
We are pleased to announce the appointment of Gabe Olives to the Conexxus Board of Advisors in June 2020. Conexxus is...
Impact 21 Names Eric Hinkle as its Newest Principal Consultant
Impact 21 Names Eric Hinkle as Principal Consultant to Help Clients Deploy Business-Facing Solutions and Drive Store...
Category Management
PROGRAM DEVELOPMENT • DATA ANALYSIS • LEARNING Impact 21 provides comprehensive category management (Cat Man) services...
NACS Magazine – Category Management in a Post-Pandemic World
Embrace relevant lessons of the past to forecast and swiftly evolve to meet new...
NACS Magazine – Cleaning Solutions
Cleaning Solutions COVID-19 is impacting how c-stores achieve clean — and what it means if they don’t. Impact 21’s...
Evolving Your Brand in a Dynamic Market
The current retail landscape is awash with rapidly changing consumer, competitive, and technological trends, creating...
Why Should You Audit and Refresh Your Customer Loyalty Program?
In Pursuit of Customer-Centricity Many retailers have proclaimed to their stakeholders that customer-centricity is...
NACS Daily – Loyalty Tools Can Aid in Crisis Management
Connect with customers via email and loyalty apps to inform, build trust and entertain. ~ Courtesy of NACS Daily...
Remote Work Strategy – Part 3: Systems Testing & Deployment
We’ve got the leadership, governance, approach, and environment set up for our remote teams. Let’s address the...
Remote Work Strategy – Part 2: Environment & Approach
Now that we’ve addressed the need for a strategy and workplan in positioning your company to keep systems and...
NACS Daily – Retailers Plan for Tomorrow
Modeling tools can help c-stores gauge their business now and in a post-coronavirus future. ~Courtesy of NACS Daily...
Business During COVID-19
To our Clients, Partners and Industry Colleagues: First and foremost, we want to offer our sincere gratitude and...
Remote Work Strategy – Part 1: Leadership & Governance
Remote work environments have become more and more a part of our fabric. As a growing trend over the past few years,...
NACS Daily – Advice for Hiring Furloughed Workers
Convenience retailers can tap into a wider talent pool by partnering with other sectors on short-term hires ~Courtesy...
In Loving Memory of Patti Safford
It is with deep sorrow that we announce the loss of our beloved friend and colleague Patti Safford. Patti passed away...