Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
What We’ve Learned in 21 Years – Part 2
Now that we have some background information about the company and its beginnings, let’s talk about some of your work. Q: What is one of the greatest success stories or most challenging projects you’ve worked on in the last 21 years? Lesley: Over the years, we have...
read more
How Centralizing Retail Fuel Pricing Can Impact Company Profits
Fuel retailers generally utilize one of two fuel pricing methods to determine new fuel prices and execute price changes: decentralized or centralized pricing.Based on information provided by fuel retailers who have shifted from a decentralized to a centralized pricing...
read more
Impact 21 Celebrates its 21st Year in Business Serving Convenience, Fuel and Specialty Retailers Across the Globe
Impact 21 reached a significant milestone in 2019, celebrating its 21st year in business. The company was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart.Impact 21, a global retail consulting, analytics, and services company,...
read more
What We’ve Learned in 21 Years – Part 1
After serving the convenience and fuel retail industries for 21 years, Impact 21 founders Lesley Saitta and Lisa Stewart have gained valuable insight into how businesses can achieve greater success. Over the years, they have helped hundreds of clients grow and improve...
read more
How Centralizing Retail Fuel Pricing Can Impact Company Profits
If you, or someone from your company, is attending the 2019 Spring SIGMA conference next week, don't miss the Wednesday morning educational session: How Centralizing Retail Fuel Pricing Can Impact Company Profits. Impact 21's CIO, Gabe Olives, will be one of four...
read more
Bill Hanifin to Present at Upcoming Customer Engagement Forum
Join Impact 21 Practice Leader of Customer Engagement and Loyalty, Bill Hanifin, at the CSP 2019 Customer Engagement Forum. The event will take place at Sheraton Suites Chicago O’Hare, Rosemont, IL on March 26-28, 2019.Catch Bill on Wednesday, March 27th at 3:00pm as...
read more
Implementing Seamless Checkout and Increasing Fulfillment Speed for Footwear & Accessories Retailer
Client: A Premium, Multi-Channel Footwear and Accessories Retailer with Over 150 US and International Stores Client ChallengesIT • Security • Operations • Customer ExperienceThe retailer was migrating its stores in the US and Canada from an integrated POS to a...
read more
Congratulations, Calin Stewart!
We are extremely pleased to announce our very own Cal Stewart has successfully completed Officer Candidate School among the November 2018 graduating class at Quantico, VA. Cal grew up playing as a child at Impact 21 and later joined the staff as he got older. He...
read more
Lesley Saitta to Speak at CSN Conference
Lesley Saitta will present the role diversity plays in shaping future leaders in the retail and convenience industry. Impact 21, a retail consulting, analytics and services company, announced its CEO, Lesley Saitta, will be presenting at the inaugural Convenience...
read more
Impact 21’s Bill Hanifin and Casey McKenzie Speak at NACS Show 2018
Impact 21, a retail consulting, analytics and services company, announced its participation at NACS Show 2018 in Las Vegas. NACS (National Association of Convenience Stores) serves the convenience and fuel retailing industry by providing industry knowledge,...
read more
Casey’s General Stores Selects PriceAdvantage Fuel Price Software
PriceAdvantage will enable Casey’s to implement a centralized pricing strategy that utilizes data-driven pricing rules and price optimization capabilities.Source: PriceAdvantage.comPriceAdvantage, a fuel price management and price execution software company and...
read more
Lesley Saitta sees the future
The Wise Marketer sat down with Lesley Saitta, founder & CEO of Impact 21 to talk about the state and future of C-Store loyalty. Source: The Wise Marketer TWM – To get our readers grounded, tell us a little bit about Impact 21 and how you became so involved...
read more
Transform Your Loyalty Program by Using Analytics – Part 2
How can c-stores and retailers know if the data they are using truly affects the bottom line? Creating and maintaining a measurement plan for a loyalty program is an important part of pre-launch planning activities. Read more about the future of loyalty...
read more
Impact 21 Promotes Gabe Olives to Vice President of Emerging Technologies
Olives has recently been promoted at Impact 21 from his previous role. He brings deep expertise and skills in project management, IT organization, retail automation, process management, fuel management, convenience retail leadership, technical standards and...
read more
How to Achieve Success in the Next Generation of Customer Loyalty – Part 1
Loyalty programs have existed from the beginning of modern retail. Yet, there are new and different ways companies are changing loyalty and customer engagement programs. Read more about the next generation of loyalty programs in part 1 of this two-part series....
read more
Impact 21 Welcomes Liza Salaria and Michael Taylor as New Senior Principal Consultants
Salaria and Taylor fill new roles in Impact 21 and bring deep expertise in Fresh Food Program Development and Food Service Strategy.Impact 21, a retail consulting, analytics and services company, announced the appointment of Liza Salaria and Michael Taylor as its...
read more
NACS: 5 Questions with Lesley Saitta
NACS featured an interview with Impact 21's CEO, Lesley Saitta, in their Convenience Corner monthly web series designed for convenience store operators or those considering opening a store. Impact 21 has been providing c-store retailers with cost effective,...
read more
Lisa Stewart to be Inducted in Conexxus 2018 Hall of Fame
Impact 21’s President Lisa Stewart to be Inducted to the Conexxus Hall of Fame Stewart will be honored during the Conexxus Annual Conference later this month, Stewart will be honored for many years of commitment to industry standards and process improvements....
read more