Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
Staying Power
Learn how an intangible force brings tangible results to your business “People with goals succeed because they know...
Impact 21 to Present at SIGMA 2020
Join Impact 21 and other industry leaders and experts at the 2020 SIGMA Virtual Annual Conference on November 9-13!...
Jeannie Amerson to Co-Present at Vantage Point 2020
Jeannie Amerson was invited to speak as a panelist at Vantage Point 2020 on October 29, 2020, at 11:00 AM EST. The...
Solving the Curbside & Delivery Puzzle
While in-store pickup, curbside and delivery were already growing rapidly, pandemic restrictions forced companies to...
Patti Safford Awarded as One of the Top Women in Convenience
Impact 21 is honored and blessed to announce that our beloved colleague and friend, Patti Safford, was nominated and...
Simon Kish Joins Impact 21 as New Principal Consultant
Simon Kish joins Impact 21 as New Principal Consultant Lexington, KY, September 24, 2020 - Impact 21, a retail...
Impact 21 Welcomes Tom Newbould as New Senior Principal Consultant
Tom Newbould joins Impact 21 as New Senior Principal Consultant Newbould has joined Impact 21, bringing a depth of...
Go To Market Strategy
The Impact 21 Go to Market Strategy helps suppliers, solution providers, or potential investors who are looking to...
Impact 21’s Patti Safford Honored by Network of Executive Women Heart Health Session
A Network of Executive Women (NEW) virtual educational session was created in honor of Impact 21's Patti Safford. Lisa...
Impact 21 CIO Gabe Olives Appointed to Conexxus Board of Advisors
We are pleased to announce the appointment of Gabe Olives to the Conexxus Board of Advisors in June 2020. Conexxus is...
Impact 21 Names Eric Hinkle as its Newest Principal Consultant
Impact 21 Names Eric Hinkle as Principal Consultant to Help Clients Deploy Business-Facing Solutions and Drive Store...
Category Management
PROGRAM DEVELOPMENT • DATA ANALYSIS • LEARNING Impact 21 provides comprehensive category management (Cat Man) services...
NACS Magazine – Category Management in a Post-Pandemic World
Embrace relevant lessons of the past to forecast and swiftly evolve to meet new...
NACS Magazine – Cleaning Solutions
Cleaning Solutions COVID-19 is impacting how c-stores achieve clean — and what it means if they don’t. Impact 21’s...
Evolving Your Brand in a Dynamic Market
The current retail landscape is awash with rapidly changing consumer, competitive, and technological trends, creating...
Why Should You Audit and Refresh Your Customer Loyalty Program?
In Pursuit of Customer-Centricity Many retailers have proclaimed to their stakeholders that customer-centricity is...
NACS Daily – Loyalty Tools Can Aid in Crisis Management
Connect with customers via email and loyalty apps to inform, build trust and entertain. ~ Courtesy of NACS Daily...
Remote Work Strategy – Part 3: Systems Testing & Deployment
We’ve got the leadership, governance, approach, and environment set up for our remote teams. Let’s address the...