Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
In Loving Memory of Patti Safford
It is with deep sorrow that we announce the loss of our beloved friend and colleague Patti Safford. Patti passed away unexpectedly on Monday afternoon, January 13, 2020. It is such a difficult loss, not only because Patti was such a highly valued team member and titan...
The Simple Reasons Customers Avoid Loyalty Programs
By Matthew Stern Source: Forbes Despite all the offers and perks, a significant number of customers turn their noses up at loyalty programs. A full 38 percent of consumers are not interested in joining due to their lack of perceived value, according to a study...
Impact 21 Adds Scott Burchfield and Mirek Kula as Principal Consultants
Burchfield and Kula bring deep expertise in Store Operations, Store Systems, Strategic Planning, Organizational Leadership, Project Management, Payments, and Loyalty. Impact 21, a retail consulting, analytics and services company, announced the appointment of Scott...
What We’ve Learned in 21 Years – Part 3
After learning more about Impact 21’s greatest success stories and most challenging projects over the last 21 years, let’s talk about some industry-wide topics. Q: What was a common concern for c-stores twenty years ago? What is a big issue today, and what concerns...
NACS Show Reinforces Focus on the Future of POS
Technology continues to shift power to the consumer. The National Association of Convenience Stores held its annual conference in Atlanta this year. The NACS Show gives the industry a chance to showcase the latest and greatest in thought leadership, products,...
Mobilizing Your Customer Loyalty Strategy
Source: CSNews With today's consumers spending more time engaged with their mobile devices than ever before, mobile marketing and customer loyalty are increasingly taking center stage in convenience store retailers’ quest to connect with shoppers. During the "Taking...
Common Misconceptions in Convenience Store Loyalty
Does Your C-Store Loyalty Program Need an Energy Drink? Customer engagement and loyalty programs are terms that are often used synonymously. While they are closely related concepts, they are not necessarily interchangeable terms. Loyalty programs can be an important...
Impact 21 is Heading to NACS Show 2019
This year marks the 21st time that Impact 21 will join other convenience store professionals at the NACS Show. The NACS Show is being held at the Georgia World Congress Center in Atlanta. Bill Hanifin from Impact 21 will moderate an educational session on mobile...
Workforce Management: Be an Enabler
Mobile-enabled, app-based solutions can engage today’s more tech-advanced employment pool. Source: CStore Decisions Retailers across all channels are continually looking for better ways to attract, onboard, train and engage new talent in a way that improves our...
Preparing for the POS Systems of the Future
A wave of consumer-driven innovation is leading retailers to refresh POS and technology infrastructure. To Enable Innovation While point-of-sale (POS) systems are primarily used to accept payments and record sales in a secure manner, many now provide additional...
What We’ve Learned in 21 Years – Part 2
Now that we have some background information about the company and its beginnings, let’s talk about some of your work. Q: What is one of the greatest success stories or most challenging projects you’ve worked on in the last 21 years? Lesley: Over the years, we have...
How Centralizing Retail Fuel Pricing Can Impact Company Profits
Fuel retailers generally utilize one of two fuel pricing methods to determine new fuel prices and execute price changes: decentralized or centralized pricing.Based on information provided by fuel retailers who have shifted from a decentralized to a centralized pricing...
Impact 21 Celebrates its 21st Year in Business Serving Convenience, Fuel and Specialty Retailers Across the Globe
Impact 21 reached a significant milestone in 2019, celebrating its 21st year in business. The company was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Biggs Stewart. Impact 21, a global retail consulting, analytics, and services...
What We’ve Learned in 21 Years – Part 1
After serving the convenience and fuel retail industries for 21 years, Impact 21 founders Lesley Saitta and Lisa Biggs Stewart have gained valuable insight into how businesses can achieve greater success. Over the years, they have helped hundreds of clients grow and...
How Centralizing Retail Fuel Pricing Can Impact Company Profits
If you, or someone from your company, is attending the 2019 Spring SIGMA conference next week, don't miss the Wednesday morning educational session: How Centralizing Retail Fuel Pricing Can Impact Company Profits. Impact 21's CIO, Gabe Olives, will be one of four...
Bill Hanifin to Present at Upcoming Customer Engagement Forum
Join Impact 21 Practice Leader of Customer Engagement and Loyalty, Bill Hanifin, at the CSP 2019 Customer Engagement Forum. The event will take place at Sheraton Suites Chicago O’Hare, Rosemont, IL on March 26-28, 2019.Catch Bill on Wednesday, March 27th at 3:00pm as...
Implementing Seamless Checkout and Increasing Fulfillment Speed for Footwear & Accessories Retailer
Client: A Premium, Multi-Channel Footwear and Accessories Retailer with Over 150 US and International Stores Client ChallengesIT • Security • Operations • Customer ExperienceThe retailer was migrating its stores in the US and Canada from an integrated POS to a...
Congratulations, Calin Stewart!
We are extremely pleased to announce our very own Cal Stewart has successfully completed Officer Candidate School among the November 2018 graduating class at Quantico, VA. Cal grew up playing as a child at Impact 21 and later joined the staff as he got older. He...