Impact Insights
We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.
Join us as we share company and industry news, trends, and insights.
Category Management
PROGRAM DEVELOPMENT • DATA ANALYSIS • LEARNING Impact 21 provides comprehensive category management (Cat Man) services through the combination of program development, data analysis, and hands-on learning. Learn how category management can improve your customer...
NACS Magazine – Category Management in a Post-Pandemic World
Embrace relevant lessons of the past to forecast and swiftly evolve to meet new demands ahead. This article originally appeared in the July 2020 edition of NACS Magazine. As we navigate the current recession (which economists say...
NACS Magazine – Cleaning Solutions
Cleaning Solutions COVID-19 is impacting how c-stores achieve clean — and what it means if they don’t. Impact 21’s Liza Salaria shares her insights with NACS Magazine. ~Courtesy of NACS Magazine BY JERRY SOVERINSKYThe beginning of any meaningful discussion of c-store...
Evolving Your Brand in a Dynamic Market
The current retail landscape is awash with rapidly changing consumer, competitive, and technological trends, creating limitless opportunities for retailers. However, this unprecedented pace can be tough to keep up with, let alone be progressive. Layer in some...
Why Should You Audit and Refresh Your Customer Loyalty Program?
In Pursuit of Customer-Centricity Many retailers have proclaimed to their stakeholders that customer-centricity is their number one goal. We don’t imagine this – we’ve read it in 10K reports and press releases, listened to it in presentations, and heard it in...
NACS Daily – Loyalty Tools Can Aid in Crisis Management
Connect with customers via email and loyalty apps to inform, build trust and entertain. ~ Courtesy of NACS Daily MagazineImpact 21's Jeannie Amerson shares her insights with NACS Daily Magazine. While convenience and fuel retailers are focused on managing the...
Remote Work Strategy – Part 3: Systems Testing & Deployment
We’ve got the leadership, governance, approach, and environment set up for our remote teams. Let’s address the technology side of this new, universal remote workplace in final piece of our three-part series. Software Integration In a remote work environment, software...
Remote Work Strategy – Part 2: Environment & Approach
Now that we’ve addressed the need for a strategy and workplan in positioning your company to keep systems and operations up and running, let’s look at the approach and tools that will enable success in Part 2 of this three-part series. If you do not already have...
NACS Daily – Retailers Plan for Tomorrow
Modeling tools can help c-stores gauge their business now and in a post-coronavirus future. ~Courtesy of NACS Daily MagazineImpact 21's Liza Salaria shares her insights with NACS Daily Magazine. Convenience retailers across the country are all hands-on deck in support...
Business During COVID-19
To our Clients, Partners and Industry Colleagues: First and foremost, we want to offer our sincere gratitude and thanks to all the healthcare, retail and other essential frontline people, who are working tirelessly to support all our communities. We are humbled by...
Remote Work Strategy – Part 1: Leadership & Governance
Remote work environments have become more and more a part of our fabric. As a growing trend over the past few years, companies and individuals have become more adaptable to remote meetings or inclusion of team members from other geographic locations. However, a true...
NACS Daily – Advice for Hiring Furloughed Workers
Convenience retailers can tap into a wider talent pool by partnering with other sectors on short-term hires ~Courtesy of NACS Daily MagazineImpact 21's Rob Gallo shares his insights with NACS Daily Magazine. For convenience retailers looking to hire additional...
In Loving Memory of Patti Safford
It is with deep sorrow that we announce the loss of our beloved friend and colleague Patti Safford. Patti passed away unexpectedly on Monday afternoon, January 13, 2020. It is such a difficult loss, not only because Patti was such a highly valued team member and titan...
The Simple Reasons Customers Avoid Loyalty Programs
By Matthew Stern Source: Forbes Despite all the offers and perks, a significant number of customers turn their noses up at loyalty programs. A full 38 percent of consumers are not interested in joining due to their lack of perceived value, according to a study...
Impact 21 Adds Scott Burchfield and Mirek Kula as Principal Consultants
Burchfield and Kula bring deep expertise in Store Operations, Store Systems, Strategic Planning, Organizational Leadership, Project Management, Payments, and Loyalty. Impact 21, a retail consulting, analytics and services company, announced the appointment of Scott...
What We’ve Learned in 21 Years – Part 3
After learning more about Impact 21’s greatest success stories and most challenging projects over the last 21 years, let’s talk about some industry-wide topics. Q: What was a common concern for c-stores twenty years ago? What is a big issue today, and what concerns...
NACS Show Reinforces Focus on the Future of POS
Technology continues to shift power to the consumer. The National Association of Convenience Stores held its annual conference in Atlanta this year. The NACS Show gives the industry a chance to showcase the latest and greatest in thought leadership, products,...
Mobilizing Your Customer Loyalty Strategy
Source: CSNews With today's consumers spending more time engaged with their mobile devices than ever before, mobile marketing and customer loyalty are increasingly taking center stage in convenience store retailers’ quest to connect with shoppers. During the "Taking...