IMPACT INSIGHTS

People climbing up rocks on a shoreline with text overlay that says "Thinking Acqusition? Think Impact 21.

Thinking Acquisition? Think Impact 21

Impact 21 brings a disciplined approach to acquisitions. Our steps are straightforward and methodical. Our plans are comprehensive and proven. We know that successful acquisitions drive deal economics to the bottom line while mitigating risks and disruption to day-to-day operations. We guide...

We’ve walked in your shoes, served in your roles, and been a part of the industry for over 21 years.

Join us as we share company and industry news, trends, and insights.

DID YOU KNOW?

While we’re proud to be a US company, Impact 21 has served retailers across the US and around the globe, even as far as Kuwait.

Impact’s Insights from NACS 2021

Impact’s Insights from NACS 2021

The Impact 21 team shares insights and experiences from the 2021 NACS Show. Despite the pandemic, convenience retailers have seen record growth and profits. Given we were first responders per se by being open during the pandemic, we sold many new products that we...

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Impact 21 Welcomes Aaron Simpson to the Team

Impact 21 Welcomes Aaron Simpson to the Team

Simpson brings his 20 years as a marketing executive in the convenience and consumer packaged goods industries to the Impact 21 team. Throughout his diverse career, Simpson has led his teams to greater sales, profitability, and growth. Lexington, KY, September 1, 2021...

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Your Heart Health and COVID

Your Heart Health and COVID

Learn more about the importance of taking care of our hearts. With COVID-19 ever-present in our thoughts, we have invited key presenters to provide us with valuable information about the impact that COVID can have on our Heart Health:  from the effects on those with...

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Impact 21 to Present at SIGMA 2020

Impact 21 to Present at SIGMA 2020

Join Impact 21 and other industry leaders and experts at the 2020 SIGMA Virtual Annual Conference on November 9-13! Impact 21’s Loyalty Experts, Bill Hanifin and Jeannie Amerson, will be conducting a session on 2020 Loyalty Program Trends: Engaging Customers in a New...

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Category Management

Category Management

PROGRAM DEVELOPMENT • DATA ANALYSIS • LEARNING Impact 21 provides comprehensive category management (Cat Man) services through the combination of program development, data analysis, and hands-on learning. Learn how category management can improve your customer...

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Business During COVID-19

Business During COVID-19

To our Clients, Partners and Industry Colleagues: First and foremost, we want to offer our sincere gratitude and thanks to all the healthcare, retail and other essential frontline people, who are working tirelessly to support all our communities. We are humbled by...

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In Loving Memory of Patti Safford

In Loving Memory of Patti Safford

It is with deep sorrow that we announce the loss of our beloved friend and colleague Patti Safford. Patti passed away unexpectedly on Monday afternoon, January 13, 2020. It is such a difficult loss, not only because Patti was such a highly valued team member and titan...

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What We’ve Learned in 21 Years – Part 3

What We’ve Learned in 21 Years – Part 3

After learning more about Impact 21’s greatest success stories and most challenging projects over the last 21 years, let’s talk about some industry-wide topics. Q: What was a common concern for c-stores twenty years ago? What is a big issue today, and what concerns...

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Impact 21 is Heading to NACS Show 2019

Impact 21 is Heading to NACS Show 2019

This year marks the 21st time that Impact 21 will join other convenience store professionals at the NACS Show. The NACS Show is being held at the Georgia World Congress Center in Atlanta. Bill Hanifin from Impact 21 will moderate an educational session on mobile...

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What We’ve Learned in 21 Years – Part 2

What We’ve Learned in 21 Years – Part 2

Now that we have some background information about the company and its beginnings, let’s talk about some of your work. Q: What is one of the greatest success stories or most challenging projects you’ve worked on in the last 21 years? Lesley: Over the years, we have...

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