Tom Newbould joins Impact 21 as New Senior Principal Consultant

Newbould has joined Impact 21, bringing a depth of knowledge, expertise, and a successful track record in Retail and Fuels Marketing, Category Management, Merchandising, Operations, and Warehouse/Distribution.

Lexington, KY, September 17, 2020 – Impact 21, a retail consulting, analytics, and services company, is pleased to announce that Tom Newbould has joined their team  as  Senior Principal Consultant. Newbould brings a depth of knowledge, expertise, and a successful track record in Retail and Fuels Marketing, Category Management, Merchandising, Operations, and Warehouse/Distribution. Tom will serve as a strategist, offering thought leadership and insights for programs and market differentiation, competitive advantage and Go to Market strategies using Impact 21’s best-in-class methodologies and toolsets.

“We’ve worked with Tom for over 17 years and watched him drive improvements and change across the organization” said Lisa Biggs, Impact 21’s President. “Tom has extensive experience in the c-store, travel center, and truck stop industries and is known for being a high impact, enterprising, focused leader. His success is achieved by applying his natural ability to build new business and forge loyalty from customers, vendors, and business partners.”

Newbould has spent 32 years in the petroleum and convenience industry, most recently as Senior Vice President of Retail Marketing, Warehousing, and Retail Services at TravelCenters of America (TA). Throughout his career, he has taken the lead on various initiatives across many disciplines – leading acquisitions and divestitures, warehouse expansions, and distribution coast to coast, negotiating and managing relationship with grocery, CPG suppliers, and all major oil companies for branded and unbranded fuel offerings.  Newbould led a number of significant enterprise solution deployments including SAP back office, SAP CAR/HANA, SAP warehouse, POS systems for gasoline and commercial diesel, loyalty programs and JDA space planning.

“The Impact 21 team is highly respected in c-store and retail spaces. We’re like-minded in how we can help companies thrive, even in tough times. It’s a true privilege to be part of this team, and I’m looking forward to helping clients for years to come,” said Newbould.

A lifelong Clevelander, Newbould earned his BA Business/Accounting and MBA from Baldwin-Wallace University. He has been a well-recognized voice in the industry as an Advisory Board member of the Convenience Retailing University for many years, and a presenter and facilitator at various NACS and NATSO events.

For further information, please visit or call (859) 219-3040. Get timely updates on Twitter and connect with Impact 21 on Facebook and LinkedIn for insightful industry trends and best practices.

About Impact 21

Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Biggs. The company is headquartered in Lexington, KY.

By offering a proven business model for integration of business and technology strategies, as well as a world-class collaboration, project, and content management solution, we position companies to drive profitability and enhance their customer’s experience.

Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.

For more information please visit or call (859) 219-3040.