This year marks the 21st time that Impact 21 will join other convenience store professionals at the NACS Show. The NACS Show is being held at the Georgia World Congress Center in Atlanta. Bill Hanifin from Impact 21 will moderate an educational session on mobile strategies for customer loyalty programs.

Lexington, KY, September 26, 2019 – Impact 21, a retail consulting, analytics and services company, announced its participation at NACS Show 2019 in Atlanta. NACS (The Association For Convenience & Fuel Retailing founded as the National Association of Convenience Stores) is the industry’s voice in the federal government. There are a number of political, economic, and societal issues facing the convenience and fuel retailing industry. NACS advocates on behalf of the 153,000+ stores in the industry to the government and helps fight for their rights. The organization also provides various solutions, tools, and other resources to c-store professionals to help them succeed.

“We are huge fans of NACS,” commented Lesley Saitta, Impact 21 CEO. “We participate in NACS events every year and have partnered with them to help grow our clients’ businesses as well as our own. It is always exciting to attend the annual event and network with new professionals as well as catch up with old friends and clients.”

Impact 21 Practice Leader for Customer Engagement & Loyalty, Bill Hanifin, will moderate an education session titled, “Taking Your Customer Loyalty Strategy Mobile.” Along with Hanifin, three speakers will present:

  • Darrin Samaha, Brand Manager, Yesway
  • Bobbe Morhiser, Senior Guest Experience Manager, MAPCO Express, Inc.
  • David Heilbronner, Director of Brand Strategy & Advertising, Cumberland Farms 

During the session, Bill will lead a discussion around creating an effective loyalty and mobile marketing strategy, and how to integrate these strategies with the overall business or fuel strategy.

“I couldn’t be happier about how this session lined up,” shared Hanifin. “I have the privilege of leading a discussion with a truly terrific group of professionals. Individually, they each have incredible insight into customer loyalty strategies. Together, we will have a fantastic, educational, and inspirational discussion. There will be many takeaways for the audience which will help any c-store professional utilize mobile programs to improve customer engagement and loyalty strategies.” 

Retailers can learn more about Hanifin’s presentation, as well as Impact 21’s solutions, at NACS Show 2019 and at Get live updates on Twitter by searching for #NACSShow. Connect with Impact 21 on Facebook and LinkedIn for insightful industry trends and best practices.