How Very Novel: With The Right Timing, Placement, Retailers Can Strike Big With Novelty “Due to the impulse nature of these items, they need to be in high-traffic areas to capture the attention of customers…Attractive merchandising is crucial.” To read the full article, go to
http://digitaledition.qwinc.com/publication/?i=204012 page 83
Impact 21 Group’s Casey McKenzie quoted in Convenience Store Products MARCH/APRIL 2014 Issue
