Impact 21 reached a significant milestone in 2019, celebrating its 21st year in business. The company was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Biggs Stewart.

Impact 21, a global retail consulting, analytics, and services company, announced its 21st year in business. Impact 21 was established in 1998 as a privately held business, owned and operated in Lexington, KY. Founders Lesley Saitta and Lisa Biggs Stewart will share industry insights over the coming weeks on the Impact 21 blog.

Lesley Saitta, Impact 21’s Chief Executive Officer, said, “I can’t believe it has been twenty-one years already. When Lisa and I started the company, we weren’t entirely sure how it would go. We knew we had expertise and insight that could help the industries we worked in. Since starting out, the depth of trust our clients have given us over and over is such an honor. We are so grateful to our clients, our team and industry supporters for helping us reach this milestone; and, we can’t wait to see what the next twenty-one years hold.”

The company has grown significantly over the past two decades. Lesley and Lisa started the company with the goal to positively impact the convenience retail industry. Over the years, Impact 21 has helped many of its clients grow and become more successful by offering consultation and guidance that is truly unique. Since its inception, the company has broadened its expertise and expanded its offerings to other channels. Some of the industries currently served by Impact 21 include:

  • Convenience/Fuel Retailing
  • Oil Companies & Independent Refiners
  • Truck Stops and Travel Plazas
  • Foodservice
  • Specialty Retail
  • Small Format Retail
  • CPG
  • Solution Providers

The company now includes close to 40 consultants with expertise in project management, customer engagement and loyalty, business strategy, operations, and IT analysis, serving clients from around the world. In 2017, Impact 21 broadened its impact through a strategic alliance with Hanifin Loyalty, which delivers consulting, analytics, and marketing related services in the areas of loyalty marketing, payment systems, and marketing technology.

Lisa Biggs Stewart, Impact 21’s President, added “We have grown so much since Lesley and I first started the company. We are very thankful to our talented team who helped bring our vision to life. We are proud that our team has stayed so active in the industry. This has been pivotal to evolving Impact 21 and bringing new business strategies to our clients.”

Over the next several months, both Saitta and Biggs Stewart will share insider stories as well as best practices for c-stores and retailers on a variety of topics. These stories will be shared on Impact Insights, the company blog, and through social media channels.

Impact 21 looks forward to serving its clients and the industry for decades to come. The company extends its deep appreciation to all who have partnered with them over the years to help make this vision of bringing positive change a reality.