Biggs takes on the role of CEO, while Saitta shifts her attention to global efforts as the new Impact 21 Chair. Gallo and Burchfield add additional support and expertise as the new Chief Strategy Officer and Chief Operating Officer respectively.

Impact 21, a retail consulting, analytics, and services company, is pleased to announce important and strategic changes to its leadership structure as it prepares for its next stage of growth. Lisa Biggs, President, adds the role of CEO. Lesley Saitta, former CEO, takes on a new role as Impact 21 Chair. The company will continue to be jointly owned by both Lisa and Lesley, and remain a women-owned business, with WBENC/WOBS certification.

Lisa is uniquely positioned to take on the CEO role at Impact 21. She has served as Managing Partner and President for the past 22 years, leading Impact 21’s administrations. She has led many teams throughout the organization and has played an integral role in cultivating Impact 21’s culture and in building strong, lasting relationships with clients and partners. During her time at Impact 21, Lisa has led large-scale retail and fuel automation initiatives, increased the company’s acquisition integration efforts with clients, and helped build leadership and capabilities in project management, content management, and collaboration for both clients and Impact 21’s internal teams.

“Our team is known for transforming businesses by engaging organizations, solving problems, and fostering innovation that drives results. I look forward to leading Impact 21’s strategy to deliver on its focused services and solutions, while increasing global reach with new and existing clients,” said Lisa.

As Impact 21 Chair, Lesley will be focused on developing its expanding solutions, services, and partners globally, leading Impact 21’s new Advisory Board, and serving on the NACS Supplier Board. Lesley will provide strategic advisory to the Impact 21 Executive Team, as well as to its clients and partners.

“I am extremely excited to lead the global expansion of our business and strategically advise clients, partners, and internal leadership. Additionally, leading a strong team of advisors has been a goal for many years, and I am confident this will provide additional expertise to further expand our capabilities,” commented Lesley.

In addition, Rob Gallo, Chief Marketing Officer, now has the added role of Chief Strategy Officer at Impact 21. He will develop and lead its expanded practices, which will provide additional unique expertise and focused solutions to serve Impact 21 clients. Scott Burchfield, Interim Vice President of Operations, will assume the role of Chief Operating Officer, leading Impact 21’s operations and business transformation internally and with clients to deliver on services. Gallo and Burchfield will serve on Impact 21’s newly formed Executive Team.

This new leadership structure enables Impact 21 to provide new innovations and deliver solutions that meet the unique needs of the clients and channels it serves, as well as continue to deliver a high level of service its clients have come to expect.

Lisa Biggs

Lisa Biggs

President and CEO

Lisa Biggs’ passion for operational excellence, along with her 27+ years of practical and technical experience in the petroleum, convenience, and retail industries, has served her team and clients…

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Lesley Saitta

Lesley Saitta

Impact 21 Chair

Lesley Saitta knows a thing or two about convenience. She has been engaged in the chemical, petroleum and convenience channels, as a consultant and retailer, for over 35 years…

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Rob Gallo

Rob Gallo

Chief Marketing Officer and Chief Strategy Officer

He has a knack for connecting the dots and finding better paths to reaching goals. And, he has more than 20 years’ experience in doing just that – as a trusted strategist driving real business results for the world’s biggest brands…

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Scott Burchfield

Scott Burchfield

Chief Operating Officer

With his broad experience in retail, grocery, petroleum, and convenience, Senior Level Project Manager, Scott Burchfield has the tools needed to help Impact 21 clients. He utilizes his expertise and strategic vision to build and energize companies…

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