Loyalty programs have existed from the beginning of modern retail. Yet, there are new and different ways companies are changing loyalty and customer engagement programs.

Read more about the next generation of loyalty programs in part 1 of this two-part series.

A wave of change is sweeping over the customer loyalty landscape.

Bill Hanifin

Practice Leader, Customer Engagement & Loyalty

Strategic Marketing, Payment Systems, Marketing Technology
Bill Hanifin is a Certified Loyalty Marketing Professional, with nearly 20 years designing, managing & evaluating customer loyalty and data-driven marketing programs on behalf of leading organizations around the world.
Read more about Bill here.