Thursday, September 17th, 1:00 PM Central Time
Impact 21’s Lisa Stewart, President, and Casey McKenzie, Senior Principal Consultant, will conduct this Category Management Association (CMA) webinar on Go To Market Strategy. They will address:
- Why a GTM strategy is even needed
- Critical components of the process
- Objectives that a GTM strategy can support
CMA hosts Intellectual Property (IP) Webinars each month. These web-meetings are devoted to sharing intellectual property created by any type of organization: solution providers, manufactuers, and retailers. CMA members have complimentary attendance. Non-members may request a One-Time Guest Pass or purchase one or more sessions.