PROGRAM DEVELOPMENT • DATA ANALYSIS • LEARNING Impact 21 provides comprehensive category management (Cat Man) services through the combination of program development, data analysis, and hands-on learning. Learn how category management can improve your customer...
Embrace relevant lessons of the past to forecast and swiftly evolve to meet new demands ahead. This article originally appeared in the July 2020 edition of NACS Magazine. As we navigate the current recession (which economists say began in February), it’s instinctive...
NACS featured an interview with Impact 21’s CEO, Lesley Saitta, in their Convenience Corner monthly web series designed for convenience store operators or those considering opening a store. Impact 21 has been providing c-store retailers with cost effective,...
The courses are designed for convenience store professionals; They offer education and certification and will be delivered in partnership with NACS and Learning Evolution. NACS and Impact 21 have launched a new series of advanced category management training tailored...
Since being introduced to the convenience channel nearly two decades ago, the category management approach has certainly evolved, especially in the areas of data—both its availability and the capability to analyze it—and consumer/shopper behavior research. While we...
Impact 21’s Rob Gallo is quoted in NACS Magazine article: Test Market. This article explores the art of c-store merchandising and advantages of tech opportunities to attract customer attention and to gain additional sources of revenue. The following excerpt...
