by Impact 21 | Dec 23, 2019 | Blog, Industry, Loyalty, Trends
By Matthew Stern Source: Forbes Despite all the offers and perks, a significant number of customers turn their noses up at loyalty programs. A full 38 percent of consumers are not interested in joining due to their lack of perceived value, according to a study...
by Impact 21 | Dec 10, 2019 | Blog, Industry, Press
Burchfield and Kula bring deep expertise in Store Operations, Store Systems, Strategic Planning, Organizational Leadership, Project Management, Payments, and Loyalty. Impact 21, a retail consulting, analytics and services company, announced the appointment of Scott...
by Impact 21 | Nov 12, 2019 | Blog, Industry
After learning more about Impact 21’s greatest success stories and most challenging projects over the last 21 years, let’s talk about some industry-wide topics. Q: What was a common concern for c-stores twenty years ago? What is a big issue today, and what concerns...
by Impact 21 | Oct 31, 2019 | Blog, Convenience Store Industry, Payments, Retail, Technology
Technology continues to shift power to the consumer. The National Association of Convenience Stores held its annual conference in Atlanta this year. The NACS Show gives the industry a chance to showcase the latest and greatest in thought leadership, products,...
by Impact 21 | Oct 7, 2019 | Blog, Events, Industry, Loyalty, Payments, Technology, Trends
Source: CSNews With today’s consumers spending more time engaged with their mobile devices than ever before, mobile marketing and customer loyalty are increasingly taking center stage in convenience store retailers’ quest to connect with shoppers. During the...
by Bill Hanifin | Sep 25, 2019 | Blog, Convenience Store Industry, Loyalty, Retail
Does Your C-Store Loyalty Program Need an Energy Drink? Customer engagement and loyalty programs are terms that are often used synonymously. While they are closely related concepts, they are not necessarily interchangeable terms. Loyalty programs can be an important...
