Become a Category Management Champion
October 1, 2022
Las Vegas Convention Center
Category management and merchandising professionals are essential resources to every retail and convenience organization. Top performing category managers create greater opportunities for themselves, their teams, and their organizations because they:
- Foster strong supplier relationships
- Understand consumer behavior and branding
- Build successful pricing and promotional strategies
Impact 21 has partnered with NACS to create a hands-on, advanced workshop that will help you gain expert category management knowledge and skills. This live, in-person course goes beyond the fundamentals. It provides veteran strategies, best practice techniques, and actionable tips that will help improve your category management abilities and excel in your role.
During the course you will:
- Learn how to develop a holistic brand strategy and identify points of differentiation for your brand.
- Discover how to integrate consumer shopping behavior to create winning space and assortment strategies—with an emphasis on how coronavirus has impacted the industry.
category management abilities
and excel in your role.
Take a deep dive into price elasticity modeling, utilizing some behavioral economic principles, will guide attendees on how to optimize price, promotions, and overall profitability.
Upon completion of this advanced course, each participant will earn a Certified Convenience Advanced Category Management (CCACM) certificate from NACS and Impact 21.
As a NACS Pre-conference Workshop, this course is limited to 60 seats, available on a first-come, first-served basis. Last year’s session sold out early!
Don’t miss this opportunity to advance your knowledge and become an expert category manager. This course is open to retailers AND suppliers in the convenience channel. Pre-registration is required.
More at NACS!
Join Lisa Biggs, Co-Owner, President, & Chief Executive Officer of Impact 21, as she moderates the Supplier Session to discuss how to deliver a seamless experience for shoppers inside the store, at the pump, and across an increasingly digital environment.
October 2, 2022 | 8:30 AM – 10:00 AM PDT | Location: Pavilion 10/11