Become a Category Management Champion

October 1, 2022

Las Vegas Convention Center

NACS Advanced Category Management Certification

Category management and merchandising professionals are essential resources to every retail and convenience organization. Top performing category managers create greater opportunities for themselves, their teams, and their organizations because they:

  • Foster strong supplier relationships
  • Understand consumer behavior and branding
  • Build successful pricing and promotional strategies
Saturday, October 1, 2022
8:30 AM – 3:30 PM PDT
Location: Ballroom F/G

Impact 21 has partnered with NACS to create a hands-on, advanced workshop that will help you gain expert category management knowledge and skills. This live, in-person course goes beyond the fundamentals. It provides veteran strategies, best practice techniques, and actionable tips that will help  improve your category management abilities and excel in your role.

During the course you will:

  • Learn how to develop a holistic brand strategy and identify points of differentiation for your brand.
  • Discover how to integrate consumer shopping behavior to create winning space and assortment strategies—with an emphasis on how coronavirus has impacted the industry.

Improve your
category management abilities
and excel in your role.

Take a deep dive into price elasticity modeling, utilizing some behavioral economic principles, will guide attendees on how to optimize price, promotions, and overall profitability.

Upon completion of this advanced course, each participant will earn a Certified Convenience Advanced Category Management (CCACM) certificate from NACS and Impact 21.

As a NACS Pre-conference Workshop, this course is limited to 60 seats, available on a first-come, first-served basis. Last year’s session sold out early!

Don’t miss this opportunity to advance your knowledge and become an expert category manager. This course is open to retailers AND suppliers in the convenience channel. Pre-registration is required.

                 More       at NACS!

Join Lisa Biggs, Co-Owner, President, & Chief Executive Officer of Impact 21, as she moderates the Supplier Session to discuss how to deliver a seamless experience for shoppers inside the store, at the pump, and across an increasingly digital environment.

How the Evolving Customer Journey is Redefining Industry Partnerships with Unified Commerce

October 2, 2022  |  8:30 AM – 10:00 AM PDT  | Location: Pavilion 10/11

Impact 21’s Lucia Romanello Crater, Executive Vice President, Sales & Business Development, will moderate the Education Session. Learn strategies to elevate your mobile app to increase user engagement.

Supercharge Your App

October 3, 2022  |  9:15 AM – 10:15 | Location: Pavilion 6