How can c-stores and retailers know if the data they are using truly affects the bottom line?

Creating and maintaining a measurement plan for a loyalty program is an important part of pre-launch planning activities. Read more about the future of loyalty programs and how analytics plays an important role in part 2 of this two-part series.

Have you consolidated the collected data from divergent sources into one usable marketing data warehouse?

Bill Hanifin

Practice Leader, Customer Engagement & Loyalty

Strategic Marketing, Payment Systems, Marketing Technology
Bill Hanifin is a Certified Loyalty Marketing Professional, with nearly 20 years designing, managing & evaluating customer loyalty and data-driven marketing programs on behalf of leading organizations around the world.
Read more about Bill here.

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