Client
National Association of Convenience Stores (NACS)

Client Challenges 

• Large international trade association needed assistance in developing and facilitating all introductory and advanced category management courses
• Company’s goal was to create online versions of category management courses, including certification testing

Solutions Delivered

• Conducted interviews with industry executives
• Benchmarked best-in-class category management techniques and processes
• Developed all course material and training classes
• Facilitated 2-4 courses per year with hundreds of retailers and suppliers
• Created on-line introductory and advanced category management programs, specific for the c-store industry (including certification exams)

Business Impact

• Deliver courses in partnership with NACS
• Courses attended by over 500 retailers and suppliers to date
• World-wide acceptance of on-line program, selling in North America, Australia and Asia
• Category management skills enhanced throughout the industry
• Impact 21 is only co-branded program with NACS, due to knowledge and industry position
• Impact 21 has worked with several large convenience retailers to leverage and/or customize category management programs to fit specific needs