Todd Roberge

Principal Consultant

Todd is a well-seasoned veteran in the industry. Actively involved in the Convenience Store Industry for 42 years, you could say that Todd has been around the block and has seen a thing or two. His long tenure brings a deep expertise to his clients in his roles as Project Coordinator, Subject Matter Expert (SME), and Pricebook & Rebate Manager. His specialty is Pricebook Implementation and management for convenience stores. Todd is always looking for new and innovative ways to help move his teams forward utilizing creativity and technology. He has helped Convenience Store Chains with the Implementation of Pinnacle Pricebook and Pricebook team training and has ongoing interactions and coaching of others in the PDI Enterprise Pricebook community.

Todd’s extensive knowledge draws from several roles, most prominently as Pricebook Manager. Most recently, at Giant Oil, Inc., he served as Pricebook Manager for a new franchise offering “On the Fly” of retail convenience stores in Ohio and Florida. There he was responsible for the implementation of PDI Enterprise Pricebook, operational item inventory, implementing rebate manager, PDI/Lottery, Market Link and the daily management of EDI invoices from Core-Mark, Eby Brown and Fintech. Todd worked with the VP of Operations and the Category Manager on the development and implementation of “On the Fly.” He implemented OIL (Operational Item Inventory) across all Retail Departments. He was responsible for the scheduling and processing of Inventories with Quantum, as well as the analysis and reporting of Quantum Inventory Over/Short by item. Todd implemented Cycle Counts and Negative Inventory Counts.

For 15 years, served in the Pricebook Manager role for WilcoHess, LLC, a chain of retail convenience stores and travel plazas with 393 locations in eight southeastern states. He was responsible for the day-to-day operations of the Pricebook department, leading a team of Pricebook analysists. Todd ensured timely and accurate implementation of all marketing objectives and interfaced with Marketing Managers, Senior Management, Accounting, MIS, and Store Operations on a wide range of issues while providing excellent customer service. He led the ground up implementation of Scanning and Invoice receiving, utilizing Pinnacle with an initial scan rate of 99.85%. He managed Scan Data reporting for Company Incentive contests, Category Managers, and Vendor Billbacks and the development and roll out of the Item Replenishment Program with primary Wholesaler.

As General Manager for Saver Stop, Todd played a key role in the ground up development and opening of a brand-new convenience store concept. He was involved in all aspects, from vendor selection, equipment suppliers, petroleum equipment and POS, employee selection and training, and store policies and procedures. Todd also worked at Severson Oil Company as Pricebook Manager / Buyer for a chain of seven Convenience Stores located in Wisconsin and Minnesota. He managed WR Hess/Factor Pricebook system in preparation for scanning implementation.

Todd’s 20 year’s at Kwik Trip Stores started in the Assistant Store Manager role, working his way up to Retail Support Manager and ultimately Pricebook Department Manager. He assisted in the development of the proprietary Pricebook program, and later helped convert to PDI RMS Pricebook and Back Office System. He also developed Retail Support Department to provide internal and external support for pricing systems. Managed three Pricing Coordinators. Provide excellent customer service.

Growing up in Wisconsin, Todd stayed in-state to attend the University of Wisconsin, the Western Technical College for Data Processing / Computer Programming, and later Saint Mary’s University to study Marketing. Todd moved from Wisconsin to North Carolina, but he now calls sunny Tampa, Florida home, enjoying both indoor and outdoor roller skating.