Impact 21 announces that AJ Stocker has joined their roster of industry-leading consultants as a Principal Consultant. Stocker, a highly accomplished marketing, loyalty, and payments executive, brings over two decades of experience working with some of the most renowned brands in America. To her clients, she brings a focused, digital-first mindset to omnichannel engagement. Stocker is known for merging the art and science of data, research, and creative thinking to drive revenue and deeper, more profitable customer relationships.

“AJ’s proven approach to marketing and loyalty strategy drives profitable sales and customer lifetime value,” said Rob Gallo, Impact 21 Chief Strategy and Marketing Officer. “In addition, her extensive understanding of customer journeys and Unified Commerce will be an asset to Impact 21 and to our clients.”

Stocker previously served as Vice President of Strategic Consulting at Kobie Marketing, a global leader in brand loyalty and program management solutions. She led the Retail Vertical marketing and loyalty strategy team and the Consumer and Market Insights teams, developing and optimizing loyalty programs and digital-led marketing strategies for brands like Nike, Wawa, Meijer, CO-OP Financial Services, Williams-Sonoma, Inc., Best Buy, Subway, Ann Taylor, Lane Bryant, and Verizon. She has a proven track record of delivering incremental sales growth, optimizing loyalty program performance, and developing strategic partnerships.

“I’m thrilled to be included among the talented and passionate consultants at Impact 21!” Stocker says. “The team is so well respected across the specialty retail, convenience, and energy industries and I’m looking forward to adding my expertise to their already high-impact solutions. And even more excited to work alongside such a great group of professionals!”

Stocker also held senior marketing, loyalty, media, and creative operations leadership roles at Alliance Data Card Services (now dba Bread Financial), Big Lots, Inc., Victoria’s Secret, and The Longaberger Company, creating and executing portfolio strategies, growing client revenue, member acquisition, and retention rates, and producing award-winning TV campaigns. Stocker currently serves as the Executive Director and Board of Directors member for CBUS Retail – a non-profit association providing resources, support, and networking to retail professionals, service partners, and retail program students in the greater Columbus area.