Petroleum retailers can protect their budgets by understanding requirements and planning ahead.

As you may know, card Issuers have given a brief reprieve to petroleum retailers to upgrade their forecourts. This is good news, if you take advantage of it. Avoid these five things during the delay for automated fuel dispensers’ EMV compliance.

Don’t – Procrastinate
The delay for the EMV requirement at the forecourt should not be an excuse to pause, delay or ignore the start of EMV conversion. If you haven’t started yet, start the process now.

Don’t – Plan on getting another extension
The delay at the forecourt occurred due to the lack of a well-established, certified solution. Think of this opportunity for what it is… a chance to catch up.

Don’t – Pass up any incentives provided by your network
Most major oil brands have some type of incentive program to relieve some of the economic impact. Make sure to take advantage of all discounts, rebates, or special financing and be aware the attached stipulations.

Don’t – Anticipate your service providers to have significantly more resources in 2020 than they do in 2017
A service company that can perform a specific number of conversions per week cannot magically double or triple that number. Keep in mind that your stores are not their only concern. Schedule your installs and lock in their commitment.

Another consideration is that your local service company is under contract to provide service to manufacturers’ major “house” accounts and these very large accounts may be prioritized over you. The earlier you convert, the less likely you will find scheduling issues.

Don’t – Ignore PCI Compliance
EMV compliance does not equal PCI compliance. PCI is not up for replacement and it is critical to verify that any modification made for EMV reasons is also PA-DSS certified. It may be a simpler process to gain PCI compliance as many vendors are segmenting payments from the POS system through the use of an electronic payment server.

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