About Us

Meet the people of Impact 21—the key to our clients’ success. We could regale you with our extensive knowledge, experience, and track record, but what truly sets us apart are our people with their dedication and passion for what we do.

Clients enjoy our unique blend of expertise & approachability—working together to transform strategy, operations, & technology.

Our Mission

Provide our clients with cost effective, sustainable, technology-driven and customer-focused services and solutions that drive growth and profits. We do this by using the complementary capabilities of People, Processes, and Technology through best-in-class collaboration and project management.

Click here to jump to Team Images and Biographies below

What We Value Most

  • Health & family first
  • Integrity
  • Treat everyone with respect
  • Team vs. Individual
  • Have fun
  • Develop leadership everywhere we go
  • Be accessible and responsive
  • Clients striving for change through priorities, investments, and resources
  • Impacting the industry and the world – giving back
  • Lifelong learning, growing competencies and experience

Roles We Serve

Our team of qualified resources serve various roles to provide backfill to close gaps and mitigate issues. Learn more.




Human Resources

Information Technology

Finance & Accounting

Industry Associations

Our Background

Leadership Team

Strategy & Leadership, Organization Alignment & Change Management, Customer Engagement, Category Management, Mobile/Social and Payments

Lesley Saitta

Chief Executive Officer

Strategic Planning, Business Alignment, Organizational Alignment, Acquisition Integration, Retail Automation & Learning & Development, Foodservice, Price Management 

Lisa Stewart


Project Management, Strategic Planning, Inventory Management, Integration & Consolidation, Data Warehouse & Business Intelligence

Pete Rudd

Chief Information Officer

IT Leadership, Payment Methods, Point of Sale Implementation, Enterprise Integration, Loss Prevention, Business Intelligence, Store Operations

Chuck Young

Chief Technology Officer

Project Management, Organizational Design, Human Resources, Loyalty, Brand Development, Marketing, Strategy

Kathi Webber

Chief Administrative Officer

Strategy, Business Outlook, Marketing, Consumer Insights, Performance Improvement, Foodservice

Rob Gallo

Chief Marketing Officer

Leadership & Business Development, Brand & Go to Market Strategies, Supply Chain & Category Management, Consultative Sales, Performance Management, Board Leadership & Advisory

Lucia Crater

Executive Vice President, Sales and Business Development

Project Management & Consulting Team

IT Management /Strategy /Road Map, Project Management, ERP, Retail Systems, Enterprise Architecture, Bus. Process Improvement, Supply Chain, Enterprise Data Warehouse, BI & Analytics

Alvin Fortson

Senior Principal Consultant

Category Management: Retail, Category Management: Consumer Package Goods, Training

Casey McKenzie

Senior Principal Consultant

Cross-Functional Process Improvement, Retail Automation, Organizational Alignment, and Business Intelligence

Chad Winterboer

Principal Consultant

Project Management, Process Management, Standardization & Improvement, IT System Training & Implementation, Training & Development, Services Support

Connie Guilfoil

Principal Consultant

Financial Accounting & Analysis, GAP Analysis, Training, Project Management

Corby Olson

Senior Principal Consultant

Marketing, Content Management, Communications, Collaboration

Diane Frechette

Principal Consultant

Project Management, IT Organization, Retail Automation, Process Mgmt, Fuel Mgmt / Pricing / Logistics, Convenience Retail Leadership, Technical Standards & Interfaces, Legislative Affairs

Gabe Olives

Vice President of Emerging Technologies

Strategic Planning, Financial Analysis, Operations, Marketing, Technology Implementations

Jackie Maxwell

Principal Consultant

Project Management, Technology, Strategy, Customer Experience, Lottery

Janine Whiteman

Principal Consultant

Strategy & Leadership, Organizational Design & Re-engineering, Cross-Functional Process Improvement, Technology Implementations, Change Mgmt, Growth Planning, Customer Service

Jason Hipsher

Principal Consultant

PDI Software, Electronic Data Interchange (EDI), AP Imports/Exports, Host Level Interfaces

Larry Bateau

Principal Consultant

Business Strategy, Category Management, Pricing Optimization, Fresh Food Program Development, Innovative Merchandising Solutions, Small Format Store Design & Branding

Liza Salaria

Senior Principal Consultant

Program Management, Process Mgmt, Business Alignment, Change Mgmt, Operations Mgmt, Fuel Pricing & Supply, Learning & Development, Restaurant Operations

Matt Pytosh

Principal Consultant

Category Management, Consumer Packaged Goods (CPG), Merchandising, Trade Marketing, Analytics

Matthew Saitta

Manager of Category Development

Financial Planning, Food Service Strategy, Organizational and Staff Development, Strategic Planning, Quality Assurance, Performance Evaluations

Michael Taylor

Principal Consultant

Pricebook Management, Retail Automation, Auditing/Data Integrity, Lab Testing, Item Level Inventory Management, Cost Accounting, Business Alignment, Solution Sourcing, SharePoint

Patti Safford

Principal Consultant

ERP System Implementations, POS Installations/Integrations, Loyalty Systems, Data Mart Systems, BI / Reporting Solutions, IT Management, Strategic IT Planning/Budgeting, Needs Assessment, Solution Sourcing, Business Process Improvements

Scott Davi

Principal Consultant

Strategy & Leadership, Financial Planning, Accounting, Budgeting & Analysis, Systems Implementations

Scott Lambert

Principal Consultant

Customer Engagement & Loyalty

Customer Loyalty, Marketing, Payment Systems, Marketing Technology

Bill Hanifin

Practice Leader

Loyalty Program Design, Customer Engagement, Program Assessment and Enhancement, Marketplace Scans, Competitive Analysis, Strategic Planning, Multichannel Marketing, Consumer Retention & Growth

Carlos Dunlap Beard

Principal Consultant

Loyalty, Pricebook, Store Operations, Retail Automation, Retail Analytics, Customer Service, Content Management

Christine Grant

Principal Consultant

Business Development, Debit-, Credit-, Prepaid-, & Loyalty-Cards, Mobile Money, Market Opportunity Assessment, Vendor Partnership Options

Dave Thompson

Principal Consultant

CX, Brand positioning, Loyalty, Retail Automation, Retail Analytics, Customer Service, Content Management

Howard Curtis

Principal Consultant

Payments, Loyalty, Financial Services, Marketing, Program and Project Management, Requirements/Solutions, Operations Management, Quality Assurance, Contact Centers, and Fulfillment

Margaret Meraw

Principal Consultant

Business / IT Analysts

Accounts Bookkeeping, Office Management, Human Resources, Project Documentation

Arlene Mallory

Business Analyst

Helpdesk & Customer Service, Systems Support, Payments, IT Systems Training & Implementation

Bert Parham

Business & IT Analyst

Data Analysis, Database Development, Business Intelligence Development

Channing Workman

Business & IT Analyst

Strategy & Leadership, Financial Planning, Accounting, Budgeting & Analysis, Systems Implementations

Julia Huffman

Business Analyst

Financial Analysis & Administration, Quantitative Research, Project Management, Digital Marketing

Mason Hanifin

Business Analyst